Customer experience (CX)
Businesses that take customer experience into account will see many doors open this year. This involves using your customers’ shopping histories to get to know them better so you can personalize and improve their future shopping experience. Doing so also results in improved user experience (UX).
Technology is now available to analyze customer data and create appropriate responses to identified needs. Business owners will need to have a clear view of their customers’ shopping habits in order to compete.
Customer data platforms (CDPs)
Over the last few years, businesses have been using CDPs, high-tech apps that help organize and integrate data. But it is only recently that these tools have been getting enough financial resources to make them an everyday thing. Hence, they will very likely become a trend in 2020.
Artificial intelligence (AI)
Grapevine has it that businesses will now rely more on artificial intelligence to create and improve the content they upload to their sites to make it more in sync with specific customer segments. This enhanced content includes language more likely to trigger emotions that attract customers to specific products or services.
Business continually improves as customer response to content is analyzed and then used to modify existing and improve future content. Investing in AI will be crucial in order to keep up with the eCommerce Joneses.
Fluid marketing approach
An ever-changing approach to marketing will also help businesses thrive. Nowadays, no single strategy will be good for a long time. Businesses that don’t adapt to the times and change with the trends will soon be out of the game.
Given the inevitable expansion of eCommerce and online searching, marketing in 2020 will be more customer-centric than ever before. Both B2B and B2C companies will have to use the information they gather in diverse ways to help their customers find exactly what they need and experience personalized treatment.