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IronPlane eCommerce Blog


Insights on eCommerce design, development, and the latest industry trends

 

Cartoon man and woman considering eCommerce platform as custom or prescriptive

Custom vs. Prescriptive: A Framework for Choosing the Right eCommerce Platform

eCommerce platform selection requires understanding your true needs. How do SaaS, PaaS, and Self-Hosted platforms align with growth, budget, and goals?

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Cartoon man and woman standing in front of sign with topics about eCommerce replatforming

Blog Series Introduction: eCommerce Platform Selection with Confidence

A five-part guide to eCommerce platform selection: platform flexibility, custom vs. prescriptive models, total cost of ownership, and long-term alignment.

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A cartoon woman and man standing in front of a checklist with the title Best Practices in eCommerce Platform Selection

Best Practices in eCommerce Platform Selection

Choosing the right eCommerce platform is only half the equation. Your agency partner plays a role in long-term success. Evaluate both for the best outcome.

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Headless vs Traditional Adobe Commerce: Multi-Site Showdown

Choosing the right e-commerce architecture is important for businesses that want to stay competitive and give customers a great shopping experience.

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Custom Faceted Search for Manufacturing Catalogs in Adobe Commerce

If you run a manufacturing business with a big product catalog, you know how important it is for customers to find what they need quickly.

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Adobe Commerce Cloud vs On-Premise: Cost Breakdown

Choosing between Adobe Commerce Cloud and on-premise solutions for your e-commerce business is a big decision.

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Top Payment Gateways for Adobe Commerce in 2025

Top Payment Gateways for Adobe Commerce in 2025

Choosing the right payment gateway for your Adobe Commerce store is important. Merchants need reliable, secure, and versatile payment solutions.

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ga4 first party data

Analytics Optimization Series: The Value of First-Party Data

Prepare for a cookieless future with modern analytics. Discover a phased approach to leveraging first-party data and advanced tracking techniques for B2B eCommerce success.

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ga4 site segmentation

Analytics Optimization Series: Site Segmentation Techniques for GA4

Optimize your customer journey with advanced site segmentation and funnel analysis. Learn a phased, real-world strategy to pinpoint drop-offs, enhance conversions, and maximize data insights even with limited resources.

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ga4 custom insights

Analytics Optimization Series: Making the Most of GA4 Custom Insights

Custom insights and real-time alerts turn raw data into actionable intelligence. Discover a phased approach to proactive analytics that safeguard and optimize your marketing performance.

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Top 4 E-commerce Platforms for Small Business Success

Top 4 eCommerce Platforms for Small Business Success

Having a strong online presence is crucial for small businesses today. Choosing the right e-commerce platform can make a big difference in how well your business does online.

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actionable audiences ga4

Analytics Optimization Series: Building Actionable Audiences in GA4

Transform raw data into high-value audience segments for B2B marketing with a phased, resource-friendly approach and real-world insights.

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