Managing Product Catalog – PIMs, ERP, Magento

The management of a product catalog is an integral component of an eCommerce business.  It is even more important for businesses that sell a high number of products to multiple sellers.  Proper product management and creating a system that allows the target audience to have access to key product information is essential for the smooth […]

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How Much Social Promotion is Too Much and When to “Slow Your Roll”

At IronPlane, we have embarked on a 90 day experiment in content creation and social media marketing. The content creation (subject for another time) provides much of the material for the social promotion. We recently got called out on a podcast we respect and listen to often about needing to “slow our roll” on Twitter. […]

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Making the Magento Marketplace Work for You

The Magento Marketplace is full of plugins, themes, and extensions that help you make a better website. The products offered help you take your site to the next level. It also helps make  it stand out from a basic WordPress eCommerce build. However, if you’re new to Magento, you have to navigate your way through […]

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Formaggio Kitchen Giveaway

  Our first giveaway just ended (winner to be announced soon…stay tuned!)  and we were so happy about the response.  We love showcasing our clients products and a giveaway is a fun way to do that. This month we are hosting a Formaggio Kitchen giveaway because we just launched a site for them earlier this month. We really […]

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Designing a Website Infographic: What Does it Take?

When it comes to designing a website there are many factors that come into play.  From style to functionality, there are countless ways to create the site that best reflects your company’s  mission.  However, what exactly does it take to design a website? Today we have broken down the three most typical design approaches and […]

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In Case You Missed It! Weekly Digest 11/16/18

  Conversion rates, Monthly GiveAway, Weekly Digest and More Weekly Digest November 16, 2018 Conversion rates part 2   A big part of understanding where to start to improve your conversion rate is to get a solid understanding of what is working and not working on your site.   Google Analytics is a good start […]

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In Case You Missed it! Weekly Digest 10/29

Did you miss our newsletter this past week?  We know how hectic the work week can be and we want to be sure you didn’t miss out on our latest news and contests.  Read on to see some of what you may have  missed in the IronPlane Weekly Digest.   Partner Spotlight-SnowDog Sometimes we get […]

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In Case You Missed It! Weekly Digest 11/8/2018

Conversion rates, Monthly GiveAway, Weekly Digest and More Weekly Digest November 8, 2018 Conversion rates – In some ways if you are selling something online it is all that matters. It does not matter whether we are selling a product, a service, or seeking new leads. If we have a website, we want a large […]

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Discover the Latest Technology Used in Website Development

Web development is changing every day, driven by user expectations, design trends, new frameworks, and a host of other factors.  Users expect an intuitive and easy experience that is fast and accessible from any device, anywhere in the world.  To facilitate these user demands, new frameworks and programming languages are popping up every day, real-time […]

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Conversion Rates Statistics: How they Affect your Business

When an eCommerce business is assessing its’ success it almost always comes down to conversion rates.  Site owners  want to know how many of their  visitors are making purchases and what can be analyzed to increase those numbers.  Today we have put together some statistics about conversion rates that may help you compare your own […]

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