Email lists are an essential tool for bringing in new customers and keeping existing customers engaged. They’re also crucial for notifying customers about sales and other events. eCommerce businesses can send out regular newsletters to keep customers updated, or use email listservs to keep clients in the loop about the latest products. Email click-through rates […]
Learn moreYou may think of eCommerce as a faceless, impersonal, transaction-driven environment where the traditional rules of consumer interaction don’t matter. However, you would be wrong. Unless you are proactively addressing your online reputation, you could be losing business. Today, everyone can be a critic online. This point is especially true in B2B marketing. Your decisions […]
Learn morePayments for eCommerce sites are becoming more complicated than ever. There are ever growing numbers of merchant banks and fraud management tools. Multiple service providers with complicated technologies underlying each sales transaction are available and must be navigated. Yet payments are, of course, critical to any eCommerce business. Streamlining and simplifying your payment system for […]
Learn moreThe eCommerce world is changing every day. The strategies that draw in customers and convert site visitors into paying customers this year may not work for you and your business next year. State-of-the-art techniques are constantly evolving. You are likely to hear about all types of futuristic developments, from artificial intelligence to virtual reality. What […]
Learn moreIf you are looking for ways to grow your eCommerce business, consider RPV. RPV, or revenue per visitor, is one of the most important performance metrics to accelerate growth. A composite of conversion rate and average order value, RPV is critical to measuring the overall health of your site. RPV is also a useful metric […]
Learn moreIt’s easy to think that your B2B site should work no differently than a standard B2C website. After all, both sites are generally geared toward selling services and products. However, a strong B2B eCommerce website demonstrates an understanding of the key differences between the two approaches. On a B2C website, you’re appealing directly to consumers […]
Learn moreA significant number of B2B marketers use email marketing as part of their overall strategy. Consequently, B2B marketers need to consider email marketing as a vital piece of the marketing puzzle. Creating your 2019 B2B email marketing plan, however, is not as simple as you may think. An effective plan requires some homework, some […]
Learn moreShoppers are using their mobile devices more and more these days to browse and shop online. However, the secret of mobile eCommerce is what marketers refer to as the mobile gap. Mobile conversion rates are far lower than conversion rates on other types of devices. One study found that 86% of shoppers abandoned a cart on […]
Learn moreMany B2B firms think that social media is not something they need to worry about. This perception is inaccurate. You can use social media to enhance your conversion rate and get an excellent ROI. You have to know how to modify and tweak a B2C-style approach so that it more accurately represents the reality of […]
Learn moreAutomating account and order management has now become critical for success. With the rapid expansion of eCommerce and the increasing popularity of online shopping, it has become even more imperative that businesses improve their operational efficiency. Many are accomplishing this by focusing on automating their account and order management processes. This makes the system more […]
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