How to Lower Your Magento Website Total Cost of Ownership
eCommerce: Business-critical and Ever-changing
Now more than ever, an eCommerce website is a critical component of business success. But here’s the tricky part - your business changes, digital technologies change, new online threats emerge, regulations change, and customer behavior changes.
You can’t future-proof your website design and development, but by selecting the right eCommerce platform for your needs and working with an experienced partner, reduces the risk of unanticipated technical issues and excessive development costs. As with other business-critical technologies, it is essential to balance your eCommerce vision with the practical realities of the total cost of ownership (TCO).
The Magento eCommerce platform from Adobe is one of the most trusted names in online commerce. This highly customizable and robust platform offers a great deal of flexibility for B2B, B2C, and hybrid companies alike. Making the most of this flexibility demands a view of not only your eCommerce vision but also the investment required for design, development, and ongoing maintenance. So, let’s take a deeper dive into the total cost of ownership for a Magento eCommerce website, and how you can realize a TCO that drives your online business forward rather than slowing it down with higher and higher costs.
What is TCO?
In the world of eCommerce, Total Cost of Ownership or TCO is a calculation of the total cost of implementing and maintaining an eCommerce solution over its useful life cycle. Exact calculations vary from business to business, but in general, these costs are made up of designing, developing, deploying, and maintaining your chosen solution.
How Much Does Magento Cost?
Today, Adobe offers three versions of Magento, each with different TCO impacts:
- Magento Open Source
The lowest cost of entry if you need a simple store. Full customization of design and functionality will increase your total cost of ownership according to the extent of your demands. - Adobe Commerce
The base license fee is $2K per month and goes up based on annual sales. This includes additional base functionality including a page builder, content staging, and B2B functionalities. Choosing this option still requires skilled Magento developers to customize and maintain your customized platform. - Adobe Commerce Cloud
This Adobe-hosted version of Magento Commerce shifts the burden of hosting away from your business and your chosen hosting company to Adobe themselves. Pricing starts at around $3,500 per month and goes up based on annual sales. As part of the package, you get sophisticated administration capabilities as well as access to technical support and a customer success manager. Choosing this option still requires skilled Magento developers to customize and maintain your customized platform.
No matter which flavor of Magento you choose, the biggest variable in total cost will be the degree of customization.
Magento Hosting
There are three primary scenarios for hosting when it comes to Magento:
1. On-premises, self-hosted, self-managed
2. Off-premises, 3rd party hosting, unmanaged
3. Off-premises, 3rd party hosting, managed
- Self-Hosted Magento
This is a less common scenario where a company with lots of resources and/or highly specialized needs hosts the website on its own servers on its own premises. This option is typically the highest total cost of ownership, but if well-managed gives a great deal of flexibility in environment management and optimization. - 3rd Party Hosting - Unmanaged
This is a common scenario using a 3rd party hosting provider with support for the server hardware and uptime, but no support for the applications running on that server. In this case, the website owner may have an in-house developer with server management experience or is working with an agency helping to manage the administration of the Magento eCommerce platform. The challenge in this scenario is the speed of support. With two teams involved in coordinating communications and access to resources, issue resolution can sometimes take longer than desired. - 3rd Party Hosting - Managed
Option 3 is the typical choice for a company that understands the value of investing in server management and optimization for the Magento platform. In this scenario, one team manages both the server hardware and your applications. This approach offers the greatest efficiency in issue resolution.
In some cases, options 2 and 3 yield about the same impact on your total cost of ownership. However, more often than not, managed hosting has a lower TCO due to greater efficiency in issue detection and resolution.
Magento Themes and Extensions
The Magento developer community builds and sells themes and extensions that can be added to a Magento implementation. Magento themes and extensions are not created equally. Due to the interrelated nature of the platform, selecting a well-designed theme and well-coded extensions is essential in ensuring the long-term value of your website.
- Magento Themes
A well-designed Magento theme with a foundation of well-written code will mitigate unnecessary costs and allow for both greater flexibility and increased stability in future changes. A poorly-developed theme may seem like a bargain at first, but will eventually cause problems as you use, patch, and upgrade your site. In some extreme cases, entire themes must be replaced in order for essential site updates to be successful. - Magento Extensions
Magento extensions range from those adding simple functionality to others offering full-blown modules with complex functionality. In all cases, a well-designed extension built using Magento development best practices will yield greater value than an inexpensive and poorly developed extension.
In the short term, using Magento development best practices increases the chance for a smooth implementation with the core Magento code. In the long term, well-coded extensions will be more compatible with future site upgrades and patches.
Custom Magento Development
Custom Magento development done well can yield fantastic results for your online business. Custom development is what sets the Magento platform apart from many other SaaS platforms on the market. Thoughtful customizations can give your business a competitive edge in attracting, engaging, and satisfying your online customers.
Successful custom Magento development depends on
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- Understanding core objectives of the online business and designing the customizations to effectively achieve those objectives
- Implementing custom code using Magento development best practices
As a general rule, a highly customized Magento implementation will yield a higher Total Cost of Ownership than an implementation without substantial change to the base Magento platform.
If customizations are important for your online business, it is worth investing in quality Magento development. While initial development costs may seem high, these costs pale in comparison to the high and often unexpected costs of poorly coded work.
Magento Support
Technology moves quickly these days. A well-managed Magento eCommerce implementation is like a living, breathing thing requiring care and feeding. This care and feeding includes Magento upgrades, security patches, bug fixes, and ongoing functional development to maintain online competitiveness. These ongoing costs may be spread out over time, but remain an important consideration in calculating your Total Cost of Ownership.
Every company has its own tolerance for risk online. Missing out on the very latest Magento update or security patch will not likely make or break your online business. However, if the version of your Magento website is no longer actively supported by Adobe, your risk profile goes up dramatically.
In our experience, the further a website is from the latest updates and patches, the higher the costs associated with an eventual upgrade. The risks of malware, a malicious hack, or losing compliance with online business regulations similarly increase. The closer you are to the latest supported version, the lower these risks and the greater efficiency you’ll have in implementing the next update.
Predictability and cash flow are important considerations in Total Cost of Ownership calculations. Well-designed support programs take a proactive approach to address potential issues and have a defined payment schedule for ongoing support and maintenance. Limited or no support limits your up-front costs but increases the risk of surprise, both in impacts to your online business and in emergency costs for repairs.
What is a Magento Rescue?
With an expanse of Magento customization options, the world of agencies, designers, and developers vying to help you are similarly vast.
An important tool in controlling your total cost of ownership is partnering with a skilled and experienced team using Magento's best practices in their design and development efforts.
It can sometimes seem like a low-cost freelancer is the best way to minimize TCO. In our experience, the opposite is true. The term “Magento rescue” describes a company that chose an inexpensive development path, which over time became cumbersome to develop on or even patch and update using Adobe’s own code.
The ultimate realization that their website was built with cobbled-together code put them in desperate need of a rescue. In many such cases, the solution is a complete site rebuild and a dramatic increase in the total cost of ownership for their online business.
Ford vs Ferrari
The world of Magento customizations can seem endless. As you consider your options for your new website, it’s easy to feel drawn to the shiny, new, and trendy functionalities or design features. You could easily end up with a gorgeous and sophisticated website (the Ferrari) and it would land you in the higher end of TCO. Alternatively, you could build a functional and simply designed site (the Ford), meeting your core business needs and keeping you on the lower end of TCO.
In some cases, the Ferrari is just what you need; in others, the Ford is a perfect fit. With more than 10 years of experience designing, developing, and supporting Magento eCommerce solutions, IronPlane Solutions Specialists have gained numerous insights into optimizing the Magento platform for achieving eCommerce business goals and TCO targets.
Whether you are a current Magento user or are considering your next eCommerce platform, we invite you to learn more about our Magento Development Services and contact us to learn more insights to help you achieve your desired total cost of ownership.
