How to set up user roles and permissions and why it is important

Magento 2’s User Role functionality enables eCommerce store owners to specify permissions for various groups of users based on their individual needs. When you create an Administrator role within Magento 2, that role receives full permissions by default.  Most Magento 2 users do not require access to all the sections found in the Admin panel.  For example, […]

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Video Training Series Episode 2: Cart Price Rules

Today, we are happy to share the second installment in our weekly video training series.  This week, we cover cart price rules in Magento.  Using this tool is a must for creating promotions and for successful marketing. Cart Price Rules Creating discounts, promotions, and sales is often a great tool to market and attract loyal […]

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Kuba Zwolinski Named to Magento Association Board of Directors

We are so pleased to announce that IronPlane’s very own Kuba Zwolinski has been named to the Magento Association Board of Directors.  This inaugural group was chosen by the Magento Association Task Force earlier this month. In 2018, the task force set out on a community listening tour with a mission in mind.  The goal was to […]

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Retargeting: How to Use Retargeting for eCommerce

In the third quarter of 2018, the average conversion rate across all U.S. eCommerce markets was only 2.23%.  The remaining average of more than 97% of site visits that do not result in a purchase represents a great deal of untapped potential for eCommerce businesses. Retargeting is a significant way to bring customers back to your website […]

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Email Marketing Tips for B2B eCommerce Brands

Email marketing campaigns offer eCommerce businesses an important way to communicate with customers in a personalized and direct manner.  This approach helps to build a loyal customer base and yields a strong return on investment (ROI).  According to the DMA Consumer Tracker Report, 95% of marketers say that email is a top communication and demand channel […]

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How to create a blog in Magento

Marketing experts agree that a well-curated blog can improve business and increase ROI and conversion rates.  It can also drive brand loyalty and customer retention.  Most large businesses feature a blog as part of their Magento 2 stores.  This is, in part, to improve SEO. Omnicore found that 81% of internet users trust information they find […]

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Going Mobile: Why Your eCommerce Site Needs to Be Mobile Friendly

Shopping on handheld devices is quickly becoming a critical proportion of overall online sales.  Mobile eCommerce trends show that four out of five Americans do at least some of their online shopping on a mobile device.  Predictions indicate that mobile sales will grow from less than 40% of total eCommerce sales in 2018 to more than […]

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eCommerce Platforms: SaaS vs. Open Source

The digital commerce market is growing rapidly at the rate of 23% globally, and is netting more than $2 trillion annually. This trend shows no sign of slowing down; projections suggest that by 2021, annual global eCommerce sales will be closer to $5 trillion annually. These projections are making the digital commerce market increasingly competitive.  Merchants need to balance […]

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Site Launch: MP Biomedicals

Last month, we were very excited about our site launch for our client, MP Biomedicals.  Here at IronPlane, we pride ourselves in providing individualized services for each of our clients, helping them to create the best site for their business.  This worldwide corporation was looking for a site that could easily handle the needs of […]

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B2B Email Marketing Automation: 8 Tips for Your Business

Email lists are an essential tool for bringing in new customers and keeping existing customers engaged.  They’re also crucial for notifying customers about sales and other events.  eCommerce businesses can send out regular newsletters to keep customers updated, or use email listservs to keep clients in the loop about the latest products.  Email click-through rates […]

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