Retargeting: How to Use Retargeting for eCommerce

In the third quarter of 2018, the average conversion rate across all U.S. eCommerce markets was only 2.23%.  The remaining average of more than 97% of site visits that do not result in a purchase represents a great deal of untapped potential for eCommerce businesses. Retargeting is a significant way to bring customers back to your website […]

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Email Marketing Tips for B2B eCommerce Brands

Email marketing campaigns offer eCommerce businesses an important way to communicate with customers in a personalized and direct manner.  This approach helps to build a loyal customer base and yields a strong return on investment (ROI).  According to the DMA Consumer Tracker Report, 95% of marketers say that email is a top communication and demand channel […]

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How to create a blog in Magento

Marketing experts agree that a well-curated blog can improve business and increase ROI and conversion rates.  It can also drive brand loyalty and customer retention.  Most large businesses feature a blog as part of their Magento 2 stores.  This is, in part, to improve SEO. Omnicore found that 81% of internet users trust information they find […]

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Going Mobile: Why Your eCommerce Site Needs to Be Mobile Friendly

Shopping on handheld devices is quickly becoming a critical proportion of overall online sales.  Mobile eCommerce trends show that four out of five Americans do at least some of their online shopping on a mobile device.  Predictions indicate that mobile sales will grow from less than 40% of total eCommerce sales in 2018 to more than […]

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eCommerce Platforms: SaaS vs. Open Source

The digital commerce market is growing rapidly at the rate of 23% globally, and is netting more than $2 trillion annually. This trend shows no sign of slowing down; projections suggest that by 2021, annual global eCommerce sales will be closer to $5 trillion annually. These projections are making the digital commerce market increasingly competitive.  Merchants need to balance […]

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Site Launch: MP Biomedicals

Last month, we were very excited about our site launch for our client, MP Biomedicals.  Here at IronPlane, we pride ourselves in providing individualized services for each of our clients, helping them to create the best site for their business.  This worldwide corporation was looking for a site that could easily handle the needs of […]

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B2B Email Marketing Automation: 8 Tips for Your Business

Email lists are an essential tool for bringing in new customers and keeping existing customers engaged.  They’re also crucial for notifying customers about sales and other events.  eCommerce businesses can send out regular newsletters to keep customers updated, or use email listservs to keep clients in the loop about the latest products.  Email click-through rates […]

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eCommerce Online Reputation Management: Why Your B2B Online Reputation Matters

You may think of eCommerce as a faceless, impersonal, transaction-driven environment where the traditional rules of consumer interaction don’t matter.  However, you would be wrong.  Unless you are proactively addressing your online reputation, you could be losing business.  Today, everyone can be a critic online.  This point is especially true in B2B marketing.  Your decisions […]

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4 Ways Magento Payments Can Increase Your eCommerce Revenue in 2019

Payments for eCommerce sites are becoming more complicated than ever.  There are ever growing numbers of merchant banks and fraud management tools.  Multiple service providers with complicated technologies underlying each sales transaction are available and must be navigated.  Yet payments are, of course, critical to any eCommerce business.  Streamlining and simplifying your payment system for […]

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5 eCommerce Trends to Implement Right Now

The eCommerce world is changing every day.  The strategies that draw in customers and convert site visitors into paying customers this year may not work for you and your business next year.  State-of-the-art techniques are constantly evolving.  You are likely to hear about all types of futuristic developments, from artificial intelligence to virtual reality. What […]

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