Optimizing Revenue Per Visitor (RPV) for Your eCommerce Site

If you are looking for ways to grow your eCommerce business, consider RPV.  RPV, or revenue per visitor, is one of the most important performance metrics to accelerate growth.  A composite of conversion rate and average order value, RPV is critical to measuring the overall health of your site.  RPV is also a useful metric […]

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Reasons to Team Up With an AWS Cloud9 Certified Provider

Working with an AWS Cloud9 certified provider translates into numerous benefits for your eCommerce business.  This type of certification demonstrates the provider’s ability to design and deploy a wide range of applications using the AWS platform.  AWS 9 is becoming well-known for its integrated development environment.  This allows developers to use a web browser to […]

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5 Mistakes to Avoid With Your B2B eCommerce Site

It’s easy to think that your B2B site should work no differently than a standard B2C website.  After all, both sites are generally geared toward selling services and products.  However, a strong B2B eCommerce website demonstrates an understanding of the key differences between the two approaches. On a B2C website, you’re appealing directly to consumers […]

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Creating a 2019 B2B Email Marketing Plan

A significant number of B2B marketers use email marketing as part of their overall strategy.   Consequently, B2B marketers need to consider email marketing as a vital piece of the marketing puzzle. Creating your 2019 B2B email marketing plan, however, is not as simple as you may think.  An effective plan requires some homework, some […]

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Tips for Increasing Mobile Conversions

Shoppers are using their mobile devices more and more these days to browse and shop online.  However, the secret of mobile eCommerce is what marketers refer to as the mobile gap.  Mobile conversion rates are far lower than conversion rates on other types of devices.  One study found that 86% of shoppers abandoned a cart on […]

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B2B Social Media: Why You Need Social Media for B2B

Many B2B firms think that social media is not something they need to worry about.  This perception is inaccurate.  You can use social media to enhance your conversion rate and get an excellent ROI.  You have to know how to modify and tweak a B2C-style approach so that it more accurately represents the reality of […]

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Ways to Automate Account and Order Management

Automating account and order management has now become critical for success.  With the rapid expansion of eCommerce and the increasing popularity of online shopping, it has become even more imperative that businesses improve their operational efficiency.  Many are accomplishing this by focusing on automating their account and order management processes.  This makes the system more […]

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The Gat Creek Story

  We are very excited about our new YouTube video featuring our client, Gat Creek.  Gat Creek manufactures solid-wood dining room, bedroom, and living room furniture in their own shop in and through domestic partners.  The finish work, inspection, and packaging are all done at their factory in West Virginia.  The Gat Creek video we […]

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Progressive Web Apps: Overview of Magento’s New Progressive Web Applications Studio

Magento Commerce, an entity responsible for $155 billion in annual sales volume, is jumping into the Progressive Web Applications (PWA) game.  This announcement is excellent news for online businesses that want to employ cutting-edge web technology and improve their operations. With the employment of Magento’s PWA Studio, companies can now combine the best of two […]

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eCommerce Mobile Optimization: Making Your eCommerce Site Mobile Friendly

Are you aware that 55% of eCommerce is done on a mobile device?  Even with this statistic, many retailers don’t have a website that is optimized for mobile usage.  Today’s consumers expect to access every site easily on their mobile devices. They also expect a minimum of load time and ease of purchasing.  Without an optimized […]

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