Google Core

On August 1, 2018, Google rolled out a major update to its search algorithm.   Google reportedly makes changes to its search algorithm as many as 500 to 600 times per year.  However, this type of major update, also known as a broad core algorithm update, only occurs a few times each year and can have […]

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Magento 2.3.0: What to Expect

In November 2018, Magento announced that version 2.3.0 would arrive in 2019.  Building on Magento’s incredible growth over 2018, Magento 2.3.0 is set to add several new tools.  These tools will help merchants grow their eCommerce businesses.  Here are some of the features that we are most looking forward to. New Security Tools Shoppers value […]

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Formaggio Kitchen Launch and Giveaway!

Last month we were very excited to launch the new website for our client, Formaggio Kitchen. Founded in 1978, Formaggio Kitchen is an independently-owned specialty food importer and retailer based in Cambridge, Massachusetts.  They have four brick and mortar stores, but have a strong online presence as well. Formaggio Kitchen was using a Magento 1 […]

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Managing Product Catalog – PIMs, ERP, Magento

The management of a product catalog is an integral component of an eCommerce business.  It is even more important for businesses that sell a high number of products to multiple sellers.  Both proper product management and creating a system that provides key product information to the target audience are essential for the smooth running of […]

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How Much Social Promotion is Too Much and When to “Slow Your Roll”

At IronPlane, we have embarked on a 90 day experiment in content creation and social media marketing. The content creation (subject for another time) provides much of the material for the social promotion. We recently got called out on a podcast we respect and listen to often about needing to “slow our roll” on Twitter. […]

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GDPR Analysis: What it is and Why You Need One

If your business is subject to the European Union’s General Data Protection Regulation (GDPR), it is extremely important that you undergo compliance audits on a regular basis.  Not only does this get your business in compliance, but it provides you with peace of mind in knowing you are doing all that you can to protect […]

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IronPlane is a Dotmailer Certified Partner

The biggest email automation marketing group in the UK has now partnered with an up-and-coming US eCommerce expert.  That’s right: IronPlane has become a dotmailer Certified Partner. Image via Flicker by MaceyBuchanan Take a closer look at the services that dotmailer and IronPlane provide. Consider how the pairing of the two companies through dotmailer’s Partner program can […]

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Managing Channel Conflict: Turning it Into a Positive for All Players

Multi-channel systems, where brands sell the same product across multiple distribution channels, are becoming more common.  Where established brands may once have offered their product through one primary distribution channel, emerging brands increasingly have to diversify across several distribution channels in order to stay relevant in new and evolving markets.  Unfortunately, this also means that […]

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Making the Magento Marketplace Work for You

The Magento Marketplace is full of plugins, themes, and extensions that can help you improve your website, make it stand out from basic WordPress eCommerce sites, and take it to the next level. However, if you’re new to Magento, navigating through the categories to figure out what you need can be overwhelming. There’s a lot of […]

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B2B Content Strategy – Why Every Business Needs One

Most businesses and consumers are familiar with B2C marketing, a direct marketing strategy that targets the customer. However, many businesses fail to recognize the advantages of investing in a  B2B content strategy or marketing directly to other businesses. B2B is a volume marketing strategy. Imagine you are a tool manufacturer. While your B2C website may […]

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