Barbeques Galore | IronPlane

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111

AVERAGE ORDER VALUE

PAGE DOWNLOAD TIME IMPROVED

325

OVERALL REVENUE

102

NUMBER OF TRANSACTIONS

INDUSTRY

Retail & Consumer

COMPANY SIZE

Mid-size

HEADQUARTERS

North America

PLATFORM

Magento

Established in 1980, Barbeques Galore is the largest specialty retailer of grills and outdoor living products in the U.S., with retail stores in the sunny states of California, Nevada, Arizona, and Texas.

With a strong online presence at bbqgalore.com, this multi-channel retailer provides an excellent customer experience either in person or virtually.

Barbeques Galore sells their own private-label products alongside other competing lines by top manufacturers in the grilling industry. With over one million in grill sales, they help customers find the right equipment for their setup, no matter how custom.

The Challenge

Barbeques Galore needed to streamline their ordering and fulfillment processes and integrate their Magento 2 website across multiple selling channels, including Amazon and Walmart. They also wanted to create custom catalog displays and feature purchasing and financing options for products and collections. In addition, they required a robust and customized solution to integrate various affiliate programs to help boost online sales and website traffic.

Additional challenges:

Sell products on Magento, Amazon, and Walmart, and sync all orders in Magento for order fulfillment
Integrate multiple affiliate programs
Offer financing and alternate payment methods to help customers purchase higher cost products
Integrate Oracle ERP with the new Magento 2 implementation

The Solution

IronPlane built a Magento 2 website on the Alpaca theme with added customizations to fulfill Barbeques Galore's needs. While exceeding the initial goals, the customized solution met the new site requirements and served as a highly expandable platform for future website enhancements and integrations.

Magento 2 site with customized Colibri foundation
M2E Pro integration enabling selling on Amazon and Walmart
Affiliate integration allowing for multiple programs to be run through Magento 2 simultaneously

Custom catalog displays highlighting more affordable purchasing methods, including a financing program integrated with their Magento 2 platform
Integrated Oracle ERP with Magento 2 in close coordination with ERP team