Custom Picture Frames

Get In Touch

AVERAGE ORDER VALUE

108

CONVERSION RATE

PAGE DOWNLOAD TIME IMPROVEMENT

BOUNCE RATE

INDUSTRY

Retail & Consumer

COMPANY SIZE

Mid-size

HEADQUARTERS

North America

PLATFORM

Magento

Custom Picture Frames believes in making your memories last. With a dedicated team of framing artisans, they build custom, handcrafted, gallery-quality frames at affordable prices. By investing in state-of-the-art printers and professional quality saws, their production process allows them to be both meticulous and cost-effective.

When purchasing beautiful artwork or photography for your home, the standard, store-bought frames will not do it justice. That's where Custom Picture Frames comes in to help you elevate your artwork and preserve your family photos for years to come.

The entire IronPlane team is outstanding to work with. Creative and timely solutions to complex problems are their specialty. The responsiveness and sense of urgency in their work in times of potential crisis is unmatched.

Anthony Fontana
Owner & CEO
Custom Picture Frames

The Challenge

Custom Picture Frames wanted to provide their customers with the greatest possible online picture framing experience. They envisioned creating a totally new online frame-building tool allowing customers to customize frame style and dimensions as well as mat options, glass type, and hanging choices. Following a customer's selection, this tool needed to quickly and attractively present a preview of the customer's new frame and its accurate price for immediate purchase.

Additional challenges for Custom Picture Frames included:

Increase site speed
Increase mobile conversion rates
Streamline order processes
Continue building features on a stable platform

Magento 2 custom website development
Custom frame-building tool with previews and true pricing
Customized features to meet client needs and increase eCommerce order processing efficiencies
Shipstation packing slip modification for smoother order fulfillment
Custom-tailored AWS Magento hosting solution to ensure security, stability, and scalability

Custom landing pages and navigation structure based on extensive UX research and client needs
Custom logic to include frame dimension variations in product feeds to enable CPF to have one product in Magento, while listing hundreds of frame size combinations in Google Merchant Center
Ongoing partnership supporting the new Custom Picture Frames website with updates and functional enhancements