Gat Creek | IronPlane

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AVERAGE ORDER VALUE

CONVERSION RATES

OVERALL REVENUE

INDUSTRY

Manufacturing / Multichannel

COMPANY SIZE

Mid-size

HEADQUARTERS

North America

PLATFORM

Magento

The primary goal for Gat Creek was to create an online product catalog that would facilitate the type of personalization necessary to make it very easy for customers to place an order. The company recognized that it would need a custom solution.

Gat Creek has confidence that the Magento platform will continue to be a good fit as they scale in size and sophistication.

Access to a worldwide community of development talent makes it easier for us to invest in a website at our relatively small scale. We have confidence that the Magento platform will continue to be a good fit as we scale in size and sophistication.

David Petersen
VP of Marketing and Brand Development
Gat Creek

The Challenge

Gat Creek offers made-to-order furniture crafted by hand. Working with three wood species, 64 finishes, and a variety of hardware options, the company is built to accommodate an extensive range of customization options.

Properly highlighting this vast selection of products has historically been a challenge. Print catalogs and store displays typically undersell the products.

Gat Creek manufacturers their furniture for a variety of furniture retailers. They also sell direct to consumer via their website. This multi-channel approach also required specialized online functionality to ensure proper channel allocation for each sale.

Performed channel analysis (B2B and B2C)
Performed product architecture analysis
Architected products to allow for onsite visualization
Analyzed omnichannel requirements to maximize dealer participation

Installed 3D custom product visualizer, Threekit, a partner of IronPlane
Integrated fulfillment with retailers and factory direct
Deployed custom-tailored AWS Magento hosting solution to ensure security, stability, and scalability

IronPlane helped Gat Creek create an eCommerce site that highlights its products and customization options beautifully.

Customers can view available wood and paint types, pair these features easily with the finishes that are available for each option, and see their final product in 3D and augmented reality using Threekit.

The new site has facilitated stronger connections between consumers and retail partners since its launch.

Shortly after unveiling, Gat Creek saw increased levels of productivity in the recruitment area.

Conversions increased for prospects in target channels, and consumers began submitting rich, informed inquiries.

Interior designers, now able to fully appreciate the product line online, have submitted account applications to Gat Creek, which has enabled the company to further expand its reach.