Case Study:
Russell Marine Products

The Challenge

The Russell Marine Products website was originally built on the Volusion eCommerce platform. While Volusion was suitable at the time, it soon became a limiting factor as RMP made plans for future growth.

Volusion didn’t offer the necessary integration opportunities, lacked automated order fulfillment capabilities, was not mobile-optimized, and prevented RMP from implementing their desired custom functionality.

The Solution

Russell Marine Products knew they needed a new eCommerce solution and had already identified Magento as a leading contender. They reached out to IronPlane specifically for our expertise with the Magento platform.

IronPlane’s first goal was to validate Magento as the best choice given RMP’s functional and business requirements. As a partner to both BigCommerce and Magento, IronPlane was well-suited to compare the two platforms to determine the best long-term solution for the Russell Marine Products business.

After comprehensive requirements gathering, Magento became the clear choice. IronPlane designed a personalized migration and implementation plan, which involved: