Tacony Corporation

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INDUSTRY

Manufacturers & D2C

COMPANY SIZE

Large

HEADQUARTERS

North America

PLATFORM

Adobe Commerce

Tacony Corporation offers a wide range of sewing and floor care products to customers in over 100 countries. Tacony’s superior products and operational excellence has kept the business running since its founding in 1946.

Tacony sets itself apart with its reliable support throughout the customer journey, communicating over the phone, email, and social media. It started as a family-owned business and has successfully built an engaged community of retailers and customers around the globe.

Most agencies use the same cookie-cutter approach for every company, and that wasn’t working for us. IronPlane continues to take the time to do their homework before they take the test. Their extensive code review, requirements gathering, and scoping sessions show me they understand our business and our goals.

Marketing Leader
Tacony Corporation

The Challenge

Given the scale of Tacony's operation, their online presence includes sites that offer products to both their retail partners and their end user community. Tacony’s B2C business already had working eCommerce sites built on Adobe Commerce Cloud.

But Tacony was behind on their Adobe Commerce updates and had trouble making even small adjustments to their site. With one Adobe Commerce instance serving three different B2C brands with shared themes, extensions, code, and integrations, they lacked their desired designs and their hoped-for operational efficiencies.

Additionally, these sites each used different inventory management systems, payment processors, and ERPs. With such complexity, Tacony’s existing agency was unable to efficiently manage the design and technical aspects of the sites.

Tacony needed a partner experienced with such complexity and capable of professional, accurate, and timely communication in delivering quality work.

IronPlane’s team found multiple smart shortcuts in what could’ve been a lengthy, painful migration process. I respect how they operate with integrity, an open mind, and a can-do attitude.

Marketing Leader
Tacony Corporation

The Solution

Tacony engaged with IronPlane because of their expertise with Magento and Adobe Commerce. They selected smaller projects at first and tested the waters to make sure they had the right team for the work ahead. Over time, IronPlane has demonstrated our ability to be a true partner to the Tacony business with particularly strong skills in UX design, development, and project management.

Since the contract began, IronPlane has completed a number of support and maintenance projects in an effort to prepare for the next Adobe Commerce update, including stabilizing Tacony integrations, and enhancing the look and feel of the three B2C sites on the single Adobe Commerce instance.

Specifically, these projects involved:

Conducting a comprehensive UX/UI discovery
Completing a thorough business discovery and code audit to identify functional requirements, current site issues as well as opportunities for optimization
Leading the upgrade process of their existing Magento instance for efficient long-term support

Working closely with Adobe Professional Services and the Adobe Commerce Cloud team to ensure cooperation and effective project management
Redesigning three B2C sites for optimized performance
Making improvements to custom Epicor, Quivers, and BazaarVoice integrations