case study:
formaggio kitchen

Formaggio Kitchen launches hybrid B2C / B2B eCommerce website with product visualizer.

Formaggio Kitchen contacted IronPlane to create a well-built, stable, fast, and mobile friendly website.
They wanted to give customers a more positive shopping experience in hopes of increasing conversion rates and sales.

case study:
Formaggio Kitchen

Formaggio Kitchen launches hybrid B2C / B2B eCommerce website with product visualizer.

Based in Cambridge, Massachusetts, Formaggio Kitchen is a longstanding importer and retailer of specialty foods. The independently owned company has been in business since 1978. Formaggio Kitchen operates four neighborhood stores in Cambridge, Boston, and Kendall, Massachusetts, and in New York City. However, these stores do not represent the full scope of the company’s offerings. Formaggio Kitchen also has a strong online presence, selling products through its website to customers well outside its local area.

case study:
Formaggio Kitchen

Formaggio Kitchen launches hybrid B2C / B2B eCommerce website with product visualizer.

Based in Cambridge, Massachusetts, Formaggio Kitchen is a longstanding importer and retailer of specialty foods. The independently owned company has been in business since 1978. Formaggio Kitchen operates four neighborhood stores in Cambridge, Boston, and Kendall, Massachusetts, and in New York City. However, these stores do not represent the full scope of the company’s offerings. Formaggio Kitchen also has a strong online presence, selling products through its website to customers well outside its local area.

Formaggio kitchen

B2C / B2B / Magento 2 / Migration /
Product Configurator / Support /
Hosting / Dealer Integration

Based in Cambridge, Massachusetts, Formaggio Kitchen is a longstanding importer and retailer of specialty foods. The independently owned company has been in business since 1978. Formaggio Kitchen operates four neighborhood stores in Cambridge, Boston, and Kendall, Massachusetts, and in New York City. However, these stores do not represent the full scope of the company’s offerings. Formaggio Kitchen also has a strong online presence, selling products through its website to customers well outside its local area.

group
group

Formaggio Kitchen

B2C / B2B / Magento 2 / Migration /
Product Configurator / Support /
Hosting / Dealer Integration

Based in Cambridge, Massachusetts, Formaggio Kitchen is a longstanding importer and retailer of specialty foods. The independently owned company has been in business since 1978. Formaggio Kitchen operates four neighborhood stores in Cambridge, Boston, and Kendall, Massachusetts, and in New York City. However, these stores do not represent the full scope of the company’s offerings. Formaggio Kitchen also has a strong online presence, selling products through its website to customers well outside its local area.

group

Formaggio Kitchen

B2C / B2B / Magento 2 / Migration /
Product Configurator / Support /
Hosting / Dealer Integration

Based in Cambridge, Massachusetts, Formaggio Kitchen is a longstanding importer and retailer of specialty foods. The independently owned company has been in business since 1978. Formaggio Kitchen operates four neighborhood stores in Cambridge, Boston, and Kendall, Massachusetts, and in New York City. However, these stores do not represent the full scope of the company’s offerings. Formaggio Kitchen also has a strong online presence, selling products through its website to customers well outside its local area.

problem

The problem

Formaggio Kitchen was using a Magento 1 website built for them in 2012, but they realized it wasn’t meeting their needs. The biggest issue was that the site wasn’t mobile friendly. With 50% of their traffic being mobile generated, this was clearly a major issue. Additional issues were outdated design and high maintenance costs.

problem

The problem

Formaggio Kitchen was using a Magento 1 website built for them in 2012, but they realized it wasn’t meeting their needs. The biggest issue was that the site wasn’t mobile friendly. With 50% of their traffic being mobile generated, this was clearly a major issue. Additional issues were outdated design and high maintenance costs.

problem

The problem

Formaggio Kitchen was using a Magento 1 website built for them in 2012, but they realized it wasn’t meeting their needs. The biggest issue was that the site wasn’t mobile friendly. With 50% of their traffic being mobile generated, this was clearly a major issue. Additional issues were outdated design and high maintenance costs.

Our goal

check

improve cost saving

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check

improve revenue

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check

enable eCommerce

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check

integrate more dealers

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Our goal

check

improve cost saving

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin venenatis.

check

improve revenue

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin venenatis.

check

enable eCommerce

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin venenatis.

check

integrate more dealers

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin venenatis.

Our goal

check

improve cost saving

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin venenatis.

check

improve revenue

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin venenatis.

check

enable eCommerce

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin venenatis.

check

integrate more dealers

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What we did

IronPlane helped Gat Creek set up a Magento eCommerce site that highlights its products and customization options beautifully.

01

01

approach

Defining the problem and learning as much as possible about your business concerns, customers, and their needs.

02

02

strategy

Understanding user behaviors and frustrations. Analyzing your website, competitors, and building personas.

03

03

activities

Identifying the best solutions for usability issues, framed from the perspective of key user data and research.

What we did

IronPlane helped Gat Creek set up a Magento eCommerce site that highlights its products and customization options beautifully.

01

01

approach

Defining the problem and learning as much as possible about your business concerns, customers, and their needs.

02

02

strategy

Understanding user behaviors and frustrations. Analyzing your website, competitors, and building personas.

03

03

activities

Identifying the best solutions for usability issues, framed from the perspective of key user data and research.

What we did

IronPlane helped Gat Creek set up a Magento eCommerce site that highlights its products and customization options beautifully.

01

01

approach

Defining the problem and learning as much as possible about your business concerns, customers, and their needs.

02

02

strategy

Understanding user behaviors and frustrations. Analyzing your website, competitors, and building personas.

03

03

activities

Identifying the best solutions for usability issues, framed from the perspective of key user data and research.

solution

IronPlane supplied Formaggio Kitchen with a custom-built Magento 2 eCommerce solution designed with the company’s distinctive needs in mind. Optimized for mobile visitors, the new site is as sleek and appealing on smartphones as it is on desktops. The entire eCommerce experience is customized to help promote growth, increase conversions, and drive sales.

solution

solution

IronPlane supplied Formaggio Kitchen with a custom-built Magento 2 eCommerce solution designed with the company’s distinctive needs in mind. Optimized for mobile visitors, the new site is as sleek and appealing on smartphones as it is on desktops. The entire eCommerce experience is customized to help promote growth, increase conversions, and drive sales.

solution
solution

solution

IronPlane supplied Formaggio Kitchen with a custom-built Magento 2 eCommerce solution designed with the company’s distinctive needs in mind. Optimized for mobile visitors, the new site is as sleek and appealing on smartphones as it is on desktops. The entire eCommerce experience is customized to help promote growth, increase conversions, and drive sales.

Value Created

With the new site, Formaggio Kitchen has already seen an increase in conversion rate, average order value, and revenue. Additionally, those who arrive at the site on mobile devices can easily learn about the company, find local stores, and browse products online. The improved site facilitates quick and intuitive online ordering via mobile devices.

+14.6%

Total Cost Saving

+15%

Revenue

19%

Conversion Rates

Value Created

With the new site, Formaggio Kitchen has already seen an increase in conversion rate, average order value, and revenue. Additionally, those who arrive at the site on mobile devices can easily learn about the company, find local stores, and browse products online. The improved site facilitates quick and intuitive online ordering via mobile devices.

+14.6%

Total Cost Saving

+15%

Revenue

19%

Conversion Rates

Value Created

With the new site, Formaggio Kitchen has already seen an increase in conversion rate, average order value, and revenue. Additionally, those who arrive at the site on mobile devices can easily learn about the company, find local stores, and browse products online. The improved site facilitates quick and intuitive online ordering via mobile devices.

+14.6%

Total Cost Saving

+15%

Revenue

19%

Conversion Rates

“We are not a cookie-cutter business and while we appreciate the idea of a simpler, template-driven eCommerce platform, we found Magento offered us the greatest customizability to meet our particular needs.”

Tim Bucciarelli / Formaggio Kitchen

“We are not a cookie-cutter business and while we appreciate the idea of a simpler, template-driven eCommerce platform, we found Magento offered us the greatest customizability to meet our particular needs.”

Tim Bucciarelli / Formaggio Kitchen

“We are not a cookie-cutter business and while we appreciate the idea of a simpler, template-driven eCommerce platform, we found Magento offered us the greatest customizability to meet our particular needs.”

Tim Bucciarelli / Formaggio Kitchen

Start estimating
your project

Tell us about your business and we’ll create a custom plan to improve, upgrade, and elevate your website.

Contact us

Start estimating
your project

Tell us about your business and we’ll create a custom plan to improve, upgrade, and elevate your website.

Contact us

Start estimating
your project

Tell us about your business and we’ll create a custom plan to improve, upgrade, and elevate your website.

Contact us