case study:
formaggio kitchen

Based in Cambridge, Massachusetts, Formaggio Kitchen is a longstanding importer and retailer of specialty foods. The independently owned company has been in business since 1978. Formaggio Kitchen operates four neighborhood stores in Cambridge, Boston, and Kendall, Massachusetts, and in New York City. However, these stores do not represent the full scope of the company’s offerings. Formaggio Kitchen also has a strong online presence, selling products through its website to customers well outside its local area.

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case study:
Formaggio Kitchen

Based in Cambridge, Massachusetts, Formaggio Kitchen is a longstanding importer and retailer of specialty foods. The independently owned company has been in business since 1978. Formaggio Kitchen operates four neighborhood stores in Cambridge, Boston, and Kendall, Massachusetts, and in New York City. However, these stores do not represent the full scope of the company’s offerings. Formaggio Kitchen also has a strong online presence, selling products through its website to customers well outside its local area.

View our services

case study:
Formaggio Kitchen

Based in Cambridge, Massachusetts, Formaggio Kitchen is a longstanding importer and retailer of specialty foods. The independently owned company has been in business since 1978. Formaggio Kitchen operates four neighborhood stores in Cambridge, Boston, and Kendall, Massachusetts, and in New York City. However, these stores do not represent the full scope of the company’s offerings. Formaggio Kitchen also has a strong online presence, selling products through its website to customers well outside its local area.

View our services

Formaggio kitchen

B2C / B2B / Magento 2 / Migration /
Product Configurator / Support /
Hosting / Dealer Integration

Formaggio Kitchen contacted IronPlane to create a well-built, stable, fast, and mobile friendly website. They wanted to give customers a more positive shopping experience in hopes of increasing conversion rates and sales.

group
group

Formaggio Kitchen

B2C / B2B / Magento 2 / Migration /
Product Configurator / Support /
Hosting / Dealer Integration

Formaggio Kitchen contacted IronPlane to create a well-built, stable, fast, and mobile friendly website. They wanted to give customers a more positive shopping experience in hopes of increasing conversion rates and sales.

group

Formaggio Kitchen

B2C / B2B / Magento 2 / Migration 
Product Configurator / Support /
Hosting / Dealer Integration

Formaggio Kitchen contacted IronPlane to create a well-built, stable, fast, and mobile friendly website. They wanted to give customers a more positive shopping experience in hopes of increasing conversion rates and sales.

problem

The problem

Formaggio Kitchen was using a Magento 1 website built for them in 2012, but they realized it wasn’t meeting their needs. The biggest issue was that the site wasn’t mobile friendly. With 50% of their traffic being mobile generated, this was clearly a major issue. Additional issues were outdated design and high maintenance costs.

problem

The problem

Formaggio Kitchen was using a Magento 1 website built for them in 2012, but they realized it wasn’t meeting their needs. The biggest issue was that the site wasn’t mobile friendly. With 50% of their traffic being mobile generated, this was clearly a major issue. Additional issues were outdated design and high maintenance costs.

problem

The problem

Formaggio Kitchen was using a Magento 1 website built for them in 2012, but they realized it wasn’t meeting their needs. The biggest issue was that the site wasn’t mobile friendly. With 50% of their traffic being mobile generated, this was clearly a major issue. Additional issues were outdated design and high maintenance costs.

OUR SOLUTION

IronPlane supplied Formaggio Kitchen with a custom-built Magento 2 eCommerce solution designed with the company’s distinctive needs in mind.

01

01

approach

Perform design and UX analysis.

Review site operations.

02

02

strategy

Streamline requirements during migration to Magento 2 to make managing the site easier and more cost effective.

Leverage our Colibri mobile-optimized and ADA-compliant theme.

03

03

activities

Customize theme to reflect brand on a mobile-optimized base.

Streamline extensions and functions to make it easier and more cost effective to manage site.

OUR SOLUTION

IronPlane supplied Formaggio Kitchen with a custom-built Magento 2 eCommerce solution designed with the company’s distinctive needs in mind.

01

01

approach

Perform design and UX analysis.

Review site operations.

02

02

strategy

Streamline requirements during migration to Magento 2 to make managing the site easier and more cost effective.

Leverage our Colibri mobile-optimized and ADA-compliant theme.

03

03

activities

Customize theme to reflect brand on a mobile-optimized base.

Streamline extensions and functions to make it easier and more cost effective to manage site.

OUR SOLUTION

IronPlane supplied Formaggio Kitchen with a custom-built Magento 2 eCommerce solution designed with the company’s distinctive needs in mind.

01

01

approach

Perform design and UX analysis.

Review site operations.

02

02

strategy

Streamline requirements during migration to Magento 2 to make managing the site easier and more cost effective.

Leverage our Colibri mobile-optimized and ADA-compliant theme.

03

03

activities

Customize theme to reflect brand on a mobile-optimized base.

Streamline extensions and functions to make it easier and more cost effective to manage site.

RESULTS AND VALUE CREATED

  • IronPlane custom-built a Magento 2 eCommerce solution designed with today’s standards and the company’s distinctive needs in mind.
  • Formaggio Kitchen now has an ongoing support plan tailored to their needs at a reasonable cost.
  • Now optimized for mobile visitors, the new site is as sleek and appealing on smartphones as it is on desktops.
  • Mobile shoppers can now easily learn about the company, find local stores, and browse products online.
  • Quick and intuitive online purchasing via mobile devices is now facilitated.
  • The entire eCommerce experience is now designed to promote growth, increase conversions, and drive sales.
  • Shortly after launch, Formaggio Kitchen saw increases in conversion rate, average order value, and revenue.
+15%
Revenue
+14.6%
Average Order Value
+19%
Conversion Rates
solution

RESULTS AND VALUE CREATED

  • IronPlane custom-built a Magento 2 eCommerce solution designed with today’s standards and the company’s distinctive needs in mind.
  • Formaggio Kitchen now has an ongoing support plan tailored to their needs at a reasonable cost.
  • Now optimized for mobile visitors, the new site is as sleek and appealing on smartphones as it is on desktops.
  • Mobile shoppers can now easily learn about the company, find local stores, and browse products online.
  • Quick and intuitive online purchasing via mobile devices is now facilitated.
  • The entire eCommerce experience is now designed to promote growth, increase conversions, and drive sales.
  • Shortly after launch, Formaggio Kitchen saw increases in conversion rate, average order value, and revenue.
+25%
Revenue
+21.2%
Average Order Value
+23%
Conversion Rates
solution
solution

RESULTS AND VALUE CREATED

  • IronPlane custom-built a Magento 2 eCommerce solution designed with today’s standards and the company’s distinctive needs in mind.
  • Formaggio Kitchen now has an ongoing support plan tailored to their needs at a reasonable cost.
  • Now optimized for mobile visitors, the new site is as sleek and appealing on smartphones as it is on desktops.
  • Mobile shoppers can now easily learn about the company, find local stores, and browse products online.
  • Quick and intuitive online purchasing via mobile devices is now facilitated.
  • The entire eCommerce experience is now designed to promote growth, increase conversions, and drive sales.
  • Shortly after launch, Formaggio Kitchen saw increases in conversion rate, average order value, and revenue.
+25%
Revenue

+21.2%
Average Order Value

+23%
Conversion Rates

“We are not a cookie-cutter business and while we appreciate the idea of a simpler, template-driven eCommerce platform, we found Magento offered us the greatest customizability to meet our particular needs.”

Tim Bucciarelli / Formaggio Kitchen

“We are not a cookie-cutter business and while we appreciate the idea of a simpler, template-driven eCommerce platform, we found Magento offered us the greatest customizability to meet our particular needs.”

Tim Bucciarelli / Formaggio Kitchen

“We are not a cookie-cutter business and while we appreciate the idea of a simpler, template-driven eCommerce platform, we found Magento offered us the greatest customizability to meet our particular needs.”

Tim Bucciarelli / Formaggio Kitchen

Start estimating
your project

Tell us about your business and we’ll create a custom plan to improve, upgrade, and elevate your website.

Contact us

Start estimating
your project

Tell us about your business and we’ll create a custom plan to improve, upgrade, and elevate your website.

Contact us

Start estimating
your project

Tell us about your business and we’ll create a custom plan to improve, upgrade, and elevate your website.

Contact us