Formaggio Kitchen

Formaggio Kitchen contacted IronPlane to create a well-built, stable, fast, and mobile friendly website.
They wanted to give customers a more positive shopping experience in hopes of increasing conversion rates and sales.

+14.6% Total Cost Saving

+15% Revenue

+19% Conversion Rates

Formaggio Kitchen Background

Based in Cambridge, Massachusetts, Formaggio Kitchen is a longstanding importer and retailer of specialty foods. The independently owned company has been in business since 1978. Formaggio Kitchen operates four neighborhood stores in Cambridge, Boston, and Kendall, Massachusetts, and in New York City. However, these stores do not represent the full scope of the company’s offerings. Formaggio Kitchen also has a strong online presence, selling products through its website to customers well outside its local area.

“We are not a cookie-cutter business and while we appreciate the idea of a simpler, template-driven eCommerce platform, we found Magento offered us the greatest customizability to meet our particular needs.”

Tim Bucciarelli, Formaggio Kitchen


Formaggio Kitchen was using a Magento 1 website built for them in 2012, but they realized it wasn’t meeting their needs. The biggest issue was that the site wasn’t mobile friendly. With 50% of their traffic being mobile generated, this was clearly a major issue. Additional issues were outdated design and high maintenance costs.


IronPlane supplied Formaggio Kitchen with a custom-built Magento 2 eCommerce solution designed with the company’s distinctive needs in mind. Optimized for mobile visitors, the new site is as sleek and appealing on smartphones as it is on desktops. The entire eCommerce experience is customized to help promote growth, increase conversions, and drive sales.


With the new site, Formaggio Kitchen has already seen an increase in conversion rate, average order value, and revenue. Additionally, those who arrive at the site on mobile devices can easily learn about the company, find local stores, and browse products online. The improved site facilitates quick and intuitive online ordering via mobile devices.

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