Heat Map: A heat map is a two-dimensional representation of information with the help of colors. They can help the user visualize simple or complex information. Heat maps are used in many areas such as defense, marketing, and understanding consumer behavior.
In the case of user behavior on a website, distinct colors can indicate both frequent and infrequent clicks on a website. Therefore, this makes a heat map a useful tool for data analysis.
Stat of the Month
According to Statista, the 2018 online conversion rates were as follows: 4.07% using a traditional computer, 3.71% using a tablet and 1.56% using a Smartphone. Do you know how your conversion rates measure up? Visit our website for our blog post with a more in-depth way to determine what your conversion rates mean for your business and how you can increase these figures.