In Case You Missed It! Weekly Digest 11/16/18

Conversion rates part 2

 

A big part of understanding where to start to improve your conversion rate is to get a solid understanding of what is working and not working on your site.

 

Google Analytics is a good start but it is often too general unless you have set up detailed on site event tracking.

 

On IronPlane.com we have been using Hotjar lately. Hotjar lets you see where people are clicking on your site. It can be eye opening to realize that the amazing graphic you designed is never once seen by any of your visitors. We used a scroll heat map (see below) on our site for a while and realized that no-one was scrolling below half the page. We have since made some modifications which has improved scrolling but still it is clear that even with these changes, key calls to action need to be placed higher on the screen or always present with a persistent header.

 

There are other services like Hotjar, but we found this one easy to use and reasonably priced. The free version may even work for most. We have an agency plan with Hotjar. If anyone needs help with this let us know.

 

Next newsletter will be the Monday after Thanksgiving. On behalf of everyone here at IronPlane, have a wonderful Thanksgiving!

-Bob

 

Community Spotlight

There is no shortage of quality email service providers out there. We have subscribed to many of them over the years. These days we highly recommend Dotmailer. You can see we use it for our newsletter and welcome series. The things we like most about it:

• Very easy to use
• Feature rich – you can create automated emails based on segments with a drag and drop interface
• Excellent customer service – It takes almost no time to get someone on live chat to answer those pesky questions that come up.
• Magento – if you are running a Magento shop, Dotmailer should be a clear contender. Beyond being a premier partner of Magento, it is natively integrated at a deep level. This makes personalization, re-marketing, abandoned carts etc much easier.

» Find Dotmailer here.

» or reach out to our great rep over there: Sarah Wasloski: Sarah.Wasloski@dotmailer.com

 

Do want another entry or two in the Sea Bags Giveaway?  We have added a few share/follow entries for Dotmailer.

Sea Bags Tote Giveaway

Time is running out to enter to win this month’s giveaway!  The current prize is a blue anchor tote from Sea Bags. Sea Bags, a client of ours based in Maine, creates bags and other accessories using recycled sails.

This giveaway ends on November 22nd so be sure to click the link below to enter to win.  There are many different ways to enter so be sure to get all those entries in to maximize your chances. Good Luck!

Did You Know?

Vocabulary Review

Heat Map – A heat map is a two-dimensional representation of information with the help of colors. Heat maps can help the user visualize simple or complex information. The varying intensity of color indicates where most of the clicks occur.  The first example is a scroll heat map which shows how many people scroll down the page. The second example is a mouse click heat map.

Get  Your Brain Working

Riddle of the Week

Can you name three consecutive days without using the words Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, or Sunday?

If you think you know the answer be sure to enter our giveaway above.  The right answer will earn you an extra entry! Next week we will share the answer along with a new riddle.

Last Week’s Answer: Did you guess the answer to our riddle from last week?  The answer is “the carnival worker wrote “your exact weight on the paper” so he won the bet!