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IronPlane eCommerce Blog


Insights on eCommerce design, development, and the latest industry trends

 

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Blog Series Introduction: eCommerce Platform Selection with Confidence

A five-part guide to eCommerce platform selection: platform flexibility, custom vs. prescriptive models, total cost of ownership, and long-term alignment.

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A cartoon woman and man standing in front of a checklist with the title Best Practices in eCommerce Platform Selection

Best Practices in eCommerce Platform Selection

Choosing the right eCommerce platform is only half the equation. Your agency partner plays a role in long-term success. Evaluate both for the best outcome.

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Headless vs Traditional Adobe Commerce: Multi-Site Showdown

Choosing the right e-commerce architecture is important for businesses that want to stay competitive and give customers a great shopping experience.

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Custom Faceted Search for Manufacturing Catalogs in Adobe Commerce

If you run a manufacturing business with a big product catalog, you know how important it is for customers to find what they need quickly.

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Adobe Commerce Cloud vs On-Premise: Cost Breakdown

Choosing between Adobe Commerce Cloud and on-premise solutions for your e-commerce business is a big decision.

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Top Payment Gateways for Adobe Commerce in 2025

Top Payment Gateways for Adobe Commerce in 2025

Choosing the right payment gateway for your Adobe Commerce store is important. With e-commerce sales growing, merchants need reliable, secure, and versatile payment solutions to meet customer needs and stay competitive.

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ga4 first party data

Analytics Optimization Series: The Value of First-Party Data

Prepare for a cookieless future with modern analytics. Discover a phased approach to leveraging first-party data and advanced tracking techniques for B2B eCommerce success.

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ga4 site segmentation

Analytics Optimization Series: Site Segmentation Techniques for GA4

Optimize your customer journey with advanced site segmentation and funnel analysis. Learn a phased, real-world strategy to pinpoint drop-offs, enhance conversions, and maximize data insights even with limited resources.

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ga4 custom insights

Analytics Optimization Series: Making the Most of GA4 Custom Insights

Custom insights and real-time alerts turn raw data into actionable intelligence. Discover a phased approach to proactive analytics that safeguard and optimize your marketing performance.

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Top 4 E-commerce Platforms for Small Business Success

Top 4 eCommerce Platforms for Small Business Success

Having a strong online presence is crucial for small businesses today. Choosing the right e-commerce platform can make a big difference in how well your business does online.

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actionable audiences ga4

Analytics Optimization Series: Building Actionable Audiences in GA4

Transform raw data into high-value audience segments for B2B marketing with a phased, resource-friendly approach and real-world insights.

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12 Best Practices for B2B Customer Experience

12 Best Practices for B2B Customer Experience

In today's competitive B2B world, providing a great customer experience is key to long-term success and growth.

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