One of the best ways to keep your eCommerce site on the cutting edge is to incorporate AI technology into it. If your store is built using Adobe Commerce — which has AI capabilities powered by Adobe Sensei — there are multiple features that you can utilize. In this guide, we will break down the benefits of using AI in eCommerce before examining the specifics of Adobe Commerce’s AI capabilities.
What’s the Benefit of Using AI in eCommerce?
Staying ahead of the competition requires a personalized touch. Before diving specifically into Adobe Commerce's AI features, it's essential to grasp why personalization is the driving force behind eCommerce success — and how AI can help with it. Personalization tailors every aspect of the customer journey, creating a shopping experience uniquely crafted for each individual. Here's why AI-driven personalization matters for eCommerce businesses, no matter which solution you use:
- Enhanced Customer Engagement: Personalization fosters a deeper connection with customers by delivering content, products, and offers that align with their preferences and needs — AI can help you identify and focus on those preferences.
- Improved Conversion Rates: Tailored recommendations and content boost conversion rates by providing customers with products they're more likely to purchase.
- Increased Customer Loyalty: Personalized experiences lead to higher customer satisfaction and loyalty, as customers feel valued and understood.
- Data-Driven Decision-Making: AI-driven personalization relies on data analysis, enabling businesses to make informed decisions that drive sales and growth.
An Introduction to Adobe Sensei
Adobe Commerce's AI capabilities are powered by Adobe Sensei, an integrated AI and machine learning framework. Adobe Sensei is Adobe’s first-party AI and machine learning (ML) platform, unveiled in 2016. Since its release, Adobe has expanded Sensei to support multiple Adobe SaaS programs and platforms. One of the biggest perks of Adobe Sensei is the fact that Adobe has developed and designed integrations to add the AI tool to a majority of their products and platforms.
Adobe Commerce’s AI Features
Adobe Commerce — using Adobe Sensei — contains AI-driven features designed to make personalization a breeze. In this guide, we'll highlight how AI's personalization capabilities can elevate your eCommerce game.
Live Search
Live Search enhances and speeds up the search experience for your customers. It uses AI processing and machine learning in tandem with your catalog data to predict and display relevant search results in real-time as customers type their queries. This feature ensures that customers find what they're looking for quickly, reducing bounce rates and increasing conversions.
How To Use Live Search in Adobe Commerce
Live Search is available to Adobe Commerce users for free — all you have to do is download the package. To make the most of Live Search, ensure that your product data is well-structured and tagged appropriately. Configure Live Search settings to match your business needs and monitor customer search queries regularly to fine-tune results.
Intelligent Re-Ranking
Intelligent re-ranking optimizes the order in which products are displayed in search results and category pages. It takes into account various factors such as customer preferences, inventory levels, and trending products to ensure that the most relevant items are showcased prominently for every visitor to your site. This AI-driven feature improves product discoverability.
How To Use Intelligent Re-Ranking in Adobe Commerce
Configure intelligent re-ranking rules based on your business objectives and monitor performance. Continuously analyze customer interactions and adjust the rules to ensure optimal product rankings.
Product Recommendations
Product recommendations are a cornerstone of AI-driven eCommerce. Adobe Commerce's AI analyzes customer behavior — such as browsing history, purchase patterns, popular trends, product similarity, and more — to suggest relevant products. These personalized recommendations can be displayed on product pages, in shopping carts, or through email marketing, increasing cross-selling and upselling opportunities.
Product Recommendations are automatically integrated in Adobe Commerce Cloud. Magento Commerce users can use the technology in their online store through the extension Product Recommendations without additional costs.
How To Use Product Recommendations in Adobe Commerce
Implementing product recommendations requires integrating customer data and setting up recommendation algorithms. Regularly review and update these algorithms to improve their accuracy and effectiveness.
Segment-Specific Content and Promotions
AI in Adobe Commerce enables businesses to create tailored content and promotions for different customer segments. Whether it's offering discounts to loyal customers or showcasing specific products to first-time visitors, AI machine learning allows you to develop segment-specific strategies to improve engagement and conversion rates.
How To Use Segment-Specific Content and Promotions in Adobe Commerce
Identify your customer segments and create targeted content and promotions accordingly. Monitor the performance of these initiatives and adjust them as needed to maximize their impact.
How Adobe Commerce’s AI Capabilities Stack Up Against Magento Open Source
If you're currently using Magento Open Source and want to implement Adobe Sensei’s AI capabilities into your store, you might have some questions.
Can I use Adobe Sensei in Magento Open Source?
Adobe Sensei is not natively available for Magento Open Source. It is a premium feature exclusive to Adobe Commerce and Adobe Commerce Cloud. With enough creative custom development using Adobe Sensei’s API you may be able to build out some of the functionality on your Magento Open Source instance, but the value of this work may not justify the cost - especially when considering the options listed below.
What extensions or third-party platforms can I use to bring Magento Open Source closer to Adobe Commerce and Adobe Sensei?
While you won't have access to Adobe Sensei in Magento Open Source, there are third-party AI and machine learning extensions available that can add some AI functionality to your eCommerce store. These extensions can provide some AI features to your site, although they may not match the depth and integration of Adobe Sensei’s native capabilities. Here are some extensions that can assist with your AI needs:
- Algolia Product Discovery Engine
- ChatGPT AI Content Generator by Amasty
- GPT AI Assistant by Mirasvit
Always Keep the Customer at the Center of Your AI eCommerce Efforts
Adobe Commerce's AI capabilities — powered by Adobe Sensei — offer a wide range of benefits for eCommerce businesses. From improving the search experience to delivering personalized recommendations and promotions, AI can transform your eCommerce operations.
However, it's crucial to remember that the ultimate goal is to enhance the customer experience. Always keep the customer at the center of your AI eCommerce efforts, leveraging AI tools to create meaningful, engaging, and human interactions that drive sales and loyalty.
