Blog Series Introduction: eCommerce Platform Selection with Confidence
A five-part guide to eCommerce platform selection: platform flexibility, custom vs. prescriptive models, total cost of ownership, and long-term alignment.
Tim is a former eCommerce director, with expertise in online business strategy, digital marketing, and operations technology. As IronPlane's Director of Engagement, Tim manages IronPlane's marketing, sales, and client success efforts. As a lifelong learner with a broad professional background, Tim immerses himself into each new prospective client's business to unearth challenges, opportunities, and technology's role in improving outcomes. Submit the form to connect with Tim!
A five-part guide to eCommerce platform selection: platform flexibility, custom vs. prescriptive models, total cost of ownership, and long-term alignment.
Choosing the right eCommerce platform is only half the equation. Your agency partner plays a role in long-term success. Evaluate both for the best outcome.
Prepare for a cookieless future with modern analytics. Discover a phased approach to leveraging first-party data and advanced tracking techniques for B2B eCommerce success.
Optimize your customer journey with advanced site segmentation and funnel analysis. Learn a phased, real-world strategy to pinpoint drop-offs, enhance conversions, and maximize data insights even with limited resources.
Custom insights and real-time alerts turn raw data into actionable intelligence. Discover a phased approach to proactive analytics that safeguard and optimize your marketing performance.
Transform raw data into high-value audience segments for B2B marketing with a phased, resource-friendly approach and real-world insights.
Unlock GA4’s event-based analytics with custom event tracking. Learn a phased, resource-friendly approach to transform vast user data into actionable insights for B2B eCommerce success.
Master multi-channel attribution for B2B eCommerce with a real-world case study and a phased approach to optimize your customer journey and marketing spend.
Explore the evolving eCommerce analytics landscape in our comprehensive overview. Discover how GA4, AI, and advanced strategies—multi-channel attribution, event tracking, actionable audiences, real-time alerts, funnel analysis, and cookieless tracking—empower B2B marketers to optimize performance.
Learn essential strategies for migrating from Salesforce Commerce Cloud to Magento/Adobe Commerce while preserving your core Salesforce CRM capabilities and driving enterprise eCommerce success.
Industrial suppliers now see DTC eCommerce as a way to strengthen brand presence, gather first-hand customer insights, and open fresh revenue streams.
Are you looking to streamline your invoicing processes, ensure compliance, and improve cash flow? E-invoicing might be the solution you're searching for.