Analytics Optimization Series: Building Actionable Audiences in GA4
Transform raw data into high-value audience segments for B2B marketing with a phased, resource-friendly approach and real-world insights.
Analytics Optimization Series: Making the Most of GA4's Event-Based Analytics
Unlock GA4’s event-based analytics with custom event tracking. Learn a phased, resource-friendly approach to transform vast user data into actionable insights for B2B eCommerce success.
Analytics Optimization Series: Multi-Channel Attribution
Master multi-channel attribution for B2B eCommerce with a real-world case study and a phased approach to optimize your customer journey and marketing spend.
An Introduction to Analytics Optimization
Explore the evolving eCommerce analytics landscape in our comprehensive overview. Discover how GA4, AI, and advanced strategies—multi-channel attribution, event tracking, actionable audiences, real-time alerts, funnel analysis, and cookieless tracking—empower B2B marketers to optimize performance.
Migrating From Salesforce Commerce Cloud to Magento / Adobe Commerce
Learn essential strategies for migrating from Salesforce Commerce Cloud to Magento/Adobe Commerce while preserving your core Salesforce CRM capabilities and driving enterprise eCommerce success.
Embracing DTC for B2B: Industrial Supplier Edition
Industrial suppliers now see DTC eCommerce as a way to strengthen brand presence, gather first-hand customer insights, and open fresh revenue streams.
Navigating the E-Invoicing Landscape: A Practical Guide
Are you looking to streamline your invoicing processes, ensure compliance, and improve cash flow? E-invoicing might be the solution you're searching for.
Optimizing Magento with Hyvä and Varnish
Explore how Hyvä and Varnish work together to deliver top-tier performance for large Magento sites.
Magento Security Best Practices for PCI DSS 4.0
Understanding PCI DSS requirements is important for the Magento platform — our best practices guide has essential information to stay compliant.
PCI DSS 4.0: What You Should Know
Payment Card Industry Data Security Standard (PCI DSS) is a set of requirements for safeguarding cardholder data — here's what your eCommerce business needs to know.
Making Sense of Website Performance Metrics for Your eCommerce Business
Optimizing your website to score high in Core Web Vitals categories is crucial for enterprise businesses — here is everything you need to know about them.
What Is a Magento 2 Certified Solution Specialist, and Why Might You Need One?
Unlock eCommerce success with a Magento 2 Certified Solution Specialist. Learn what skills and expertise they can bring to your online store.
