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Master multi-channel attribution for B2B eCommerce with a real-world case study and a phased approach to optimize your customer journey and marketing spend.
Explore the evolving eCommerce analytics landscape in our comprehensive overview. Discover how GA4, AI, and advanced strategies—multi-channel attribution, event tracking, actionable audiences, real-time alerts, funnel analysis, and cookieless tracking—empower B2B marketers to optimize performance.
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