Having a visually appealing and functional online store is not just an advantage in the marketplace — it's essential. BigCommerce, a leading eCommerce platform, empowers businesses to create stunning online stores with its comprehensive suite of design themes. These themes not only enhance the aesthetic appeal of your store but also improve user experience, ultimately driving conversions and fostering customer loyalty. This article explores BigCommerce design themes, their impact on eCommerce success, and how to leverage them for your online business.
BigCommerce themes are professionally designed website templates that provide the foundational layout and aesthetic for your online store. Tailored to meet the needs of a diverse range of industries, these themes come ready out of the box with a variety of design elements and features to create an engaging shopping environment.
BigCommerce design themes stand out for their unique blend of aesthetics, functionality, and optimization. Here’s how they differentiate from other eCommerce platform options.
BigCommerce’s Stencil framework is the powerhouse behind its themes, providing developers and merchants with a flexible and powerful environment for theme customization and development. Stencil allows for local development, testing, and the use of handlebars syntax, making theme customization more accessible and efficient. This advanced framework ensures that themes are not only visually appealing but also performance-optimized and scalable, catering to businesses of all sizes.
With the continued importance of mobile shopping, BigCommerce themes often include built-in support for Accelerated Mobile Pages (AMP). This feature ensures that product and category pages load almost instantaneously on mobile devices, enhancing the user experience and potentially improving mobile search rankings.
BigCommerce design themes go beyond basic SEO-friendly features. They are engineered with advanced SEO best practices, including optimized heading tags, rich snippets for products, and improved URL structures. These features help increase visibility on search engines, driving organic traffic to the store efficiently.
BigCommerce offers seamless integration with a multitude of apps and services directly through its themes. From payment gateways and shipping providers to marketing tools and customer review systems, BigCommerce themes are designed to integrate smoothly with the broader ecosystem of eCommerce tools, enhancing the functionality of your store without the need for extensive custom coding.
While customization is a standard feature across many eCommerce platforms, BigCommerce themes take this to the next level. With access to a vast library of customizable, mobile-responsive themes, merchants can easily tailor their site's appearance to match their brand identity. The platform’s theme editor offers an intuitive interface for modifying colors, fonts, and layouts, while more advanced customizations can be achieved through direct access to HTML, CSS, and JavaScript.
Features like mega menus, sticky navigation, and faceted search ensure that customers can easily find what they're looking for, improving the overall shopping experience for all.
Here are four BigCommerce themes that stand out as strong choices for most eCommerce sites.
A flagship theme that is versatile and highly customizable, Cornerstone is perfect for a wide range of businesses looking for a balance of beauty and functionality. Its clean design and flexible layout options make it an excellent canvas for your brand.
Focus on storytelling and product imagery with Fortune. This theme offers elegant design templates that highlight visual content, making it ideal for brands that want to make a strong visual impact.
For stores with a vast inventory, Vault provides a streamlined, efficient browsing experience. Its focus on performance and product discovery features can significantly enhance the shopping experience, making it easier for customers to find and purchase what they need.
Designed for scalability, Capacity supports large catalogs and comes with advanced features like quick buy options and complex search filters. It's the go-to choice for growing businesses preparing for the next level.
If none of those themes stand out, developing your own is always an option. Here are some key considerations.
While off-the-shelf themes are great, some businesses require a unique touch. BigCommerce allows for custom theme development, giving you complete control over every aspect of your design. This process involves designing the user interface, writing the code to bring it to life, and testing extensively to ensure compatibility and performance across all devices.
If custom theme development seems daunting, BigCommerce's network of certified design partners can help. These experts can translate your vision into a stunning, functional online store, combining aesthetic appeal with eCommerce best practices.
Related: UX Design and Review
Take your BigCommerce store's design up a level with these optimization tips.
Keep your design clean and clutter-free. Use hierarchical navigation with clear categories and subcategories. High-quality, zoomable images and concise, informative product descriptions will enhance product pages. Incorporating social proof, like customer reviews and ratings, can boost credibility and conversions.
Focus on high-quality images and detailed product descriptions. Offer multiple views and use videos if possible. Ensure your add-to-cart button is prominently displayed and consider adding live chat support to answer any immediate questions.
Your online store should be a direct reflection of your brand. Use consistent branding elements, such as logos, colors, and fonts, across your website. Tell your brand's story through content and visuals to connect with customers on a personal level.
BigCommerce provides a range of design services, from theme customization to bespoke design solutions, suitable for businesses of all sizes. Whether you're tweaking an existing theme or building one from scratch, BigCommerce has options to suit your needs.
Choosing a design partner is a critical decision. Look for partners with extensive BigCommerce experience, a robust portfolio of successful projects, and positive client testimonials. Communication style and project management approach are also important factors to consider.
Stay ahead of the curve by keeping an eye on emerging design trends within the BigCommerce ecosystem. From AI-driven personalization to immersive AR experiences, the future of eCommerce design is exciting and full of potential for innovative businesses.
BigCommerce design themes offer a robust foundation for building a successful online store. By understanding the features, benefits, and customization options available, businesses can create engaging, effective eCommerce sites that captivate customers and drive sales.
Consider your industry, inventory size, and brand aesthetic. Look for themes that offer the features and design elements most important to your business. Utilize BigCommerce's theme preview options to see how each theme might look with your products and branding.
Yes, many themes are designed with global eCommerce in mind, offering multi-currency support, language options, and global shipping features.
BigCommerce makes it relatively easy to switch themes without losing product data or content. However, some manual adjustments might be needed to ensure all elements align with your new theme's design.