In eCommerce, the most critical aspects of delivering excellent service happen behind the scenes. Having an attractive website filled with high-quality products won’t matter if the user experience is frustrating and counterintuitive. The strength of your website design determines whether customers complete or abandon a purchase. By streamlining the customer experience with Magento 2, you can make every touchpoint seamless and straightforward to keep people coming back to your business.
Identifying key points of customer engagement
Customers have countless places to shop, and many of their reasons for delaying a purchase are beyond your control. That’s why your entire website design should make it easy to get from the discovery stage to checkout as quickly as possible. While you can’t know why every visitor left your site, you can track patterns in customer behavior to discover if fixable flaws in the customer experience are driving people away.
- How fast do categories and product pages load?
- Do users experience frequent site crashes or catalog errors?
- Is your site optimized for mobile browsing and checkouts?
- Does your site have an intuitive menu and search tool?
- How many steps are involved in the checkout process?
- Can customers check out as a guest and set up an account later?
- Does your site design waste opportunities to upsell or cross-sell?
Most first-time buyers aren’t thinking about future purchases and simply want hurdle-free service right now. Every time customers face difficulty at a major touchpoint, you risk losing their business. Focus on the minimum information you and the customer need to finalize a purchase. Then, try to match those expectations by using Magento 2 to simplify your website experience.
Customizing the site experience with Magento 2 for increased customer retention
If your current eCommerce platform doesn’t provide an easy way to monitor essential performance metrics and make improvements, you have limited ability to grow your business. Magento 2 is designed to make backend operations highly integrated and efficient, so you can customize your site for optimal customer experience across a range of devices.
Compared to Magento 1, pages load roughly 50% faster, and the platform uses Varnish Cache to deliver enhanced speed without overloading the server. The advanced search query and re-indexing features keep your catalog management up to date, ensuring that customers get the correct data about products, pricing, and inventory. Integration with PayPal and Braintree is also simplified, so you have the flexibility to process any payment method.
Upgrading to Magento 2
Because support for Magento 1 ended in June 2020, it’s crucial for eCommerce businesses to migrate to Magento 2 as soon as possible.
Magento 2 provides a wealth of tools to help you tailor customer experience to your business goals; however, many of these features require advanced coding. Work with the specialists at IronPlane to ensure your site offers the best possible user experience with Magento 2. You can quickly scale as your business grows.
