In Case You Missed It: IronPlane Monthly Digest April

Hotjar – I mentioned a few months ago that I have started experimenting with Hotjar to learn where/how we can improve our onsite engagement and conversion rate.  It has been a very interesting experience.  We have a blog post here that goes more in-depth but I wanted to share some of the findings here with you today.

Where people clicked:

Did You Know?

Vocabulary Review

Heat Map:  A heat map is a two-dimensional representation of information with the help of colors.  They can help the user visualize simple or complex information.  Heat maps are used in many areas such as defense, marketing, and understanding consumer behavior.

In the case of user behavior on a website, distinct colors can indicate both frequent and infrequent clicks on a website.  Therefore, this makes a heat map a useful tool for data analysis.

Stat of the Month

According to Statista, the 2018 online conversion rates were as follows:  4.07% using a traditional computer, 3.71% using a tablet and 1.56%  using a Smartphone.  Do you know how your conversion rates measure up?    Visit our website for our blog post with a more in-depth way to determine what your conversion rates mean for your business and how you can increase these figures.

Get  Your Brain Working

Riddle of the Month

One person went to the store and bought groceries for $13.59 in total.  He paid with a $100 bill, took his change, left the store.  There was something special about this transaction.  What is it?

Last Month’s Answer: Did you guess the answer to our riddle from last month?  If you figured out that the three words are pronounced differently when the first letter is capitalized you are correct!   Bonus points if you also guessed that the words are capitonyms which are words that change their meaning (and somethings their pronunciation) when capitalized.