Analytics Optimization Series: The Value of First-Party Data
Prepare for a cookieless future with modern analytics. Discover a phased approach to leveraging first-party data and advanced tracking techniques for B2B eCommerce success.
GA4
Analytics Optimization Series: Site Segmentation Techniques for GA4
Optimize your customer journey with advanced site segmentation and funnel analysis. Learn a phased, real-world strategy to pinpoint drop-offs, enhance conversions, and maximize data insights even with limited resources.
Analytics Optimization Series: Making the Most of GA4 Custom Insights
Custom insights and real-time alerts turn raw data into actionable intelligence. Discover a phased approach to proactive analytics that safeguard and optimize your marketing performance.
An Introduction to Analytics Optimization
Explore the evolving eCommerce analytics landscape in our comprehensive overview. Discover how GA4, AI, and advanced strategies—multi-channel attribution, event tracking, actionable audiences, real-time alerts, funnel analysis, and cookieless tracking—empower B2B marketers to optimize performance.
