Magento is a platform with great agility, speed, and performance. Howevermore…, without proper user and customer experience in mind, the greatest things can fall short. This is why Ironplane and partner company Snowdog UX are focused on bringing together e-commerce business goals with a focus on user experience. Our UX experts balance between form, function and usability of the Magento platform. Our UX work is focused on user-centered research, measurable goals, and of course, data-driven analysis and testing.
We offer 3 different UX services:
Experience Driven Commerce
A winning customer
experience is critical in today's market. Consumers want to
buy experiences, not products.more... With a flexible platform, you can customize your user experience and delight your customers. Don't choose a commerce platform that restricts and limits your creative freedom.
Magento's open source approach enables limitless possibilities for customization, whereas Shopify has limitations on what can be modified.
Flexible, open platform to quickly bring the innovative to market
Differentiated customer experience to set brand apart
Pre-integrated modules to activate with a single click (payments, tax, shipping)
Over 3,600 high quality, vetted extensions to quickly expand store capabilities
Large global network of partners and developers provide additional resourcesSHOPIFY
Built as standard set of templates
Undifferentiated customer experience
Limited extensibility and integrations with 3rd party solutions
Smaller network of partners and developers with limited global support
Dont't let your commerce
platform limit your future growth. Choose the solution
that meets your needs and your customers' needs from Day One.more...
Magento extensions are supported by a deep ecosystem of developers and partners who are continually innovating and improving their offerings.
Shopify Plus lacks key features, namely omni-channel, order management capability, wholesale functions, support for complex and digital products, advanced analytics, and BI.
Endlessly customizable platform - no limit to features and functions
Merchants retain full control over their Magento environment
Wide variety of third-party solutions integration
Integration of digital tools to further enhance customer experience
Engineered to support B2B, B2C, or both your commerce needsSHOPIFY
Forced to upgrade to more expensive Shopify Plus plans
Features required by large and growing companies are not supported
Few large, global companies use Shopify
Incapable of handling the complexity of B2B transactions, workflow with templates, and apps
Engineered to support B2C, but not B2B
experiences 24/7 requires a platform that is robust, reliable,
Determining true costs can be complex and involves many variables, which affects partner-related costs and fees. Any customization or deviation from Shopify’s basic templates will incur additional customization and implementation costs.
Magento Commerce now includes enhanced content management tools, allowing users to make changes quickly.
Global cloud infrastructure and services ensure 99.99% operational uptime
Site deploys wherever your business operates
Magento Commerce runs on Amazon Web Services (AWS)
Merchants retain total control over their Magento environments
Powerful business tools help larger, more complex stores save time and improve business agilitySHOPIFY
Multi-tenant architecture means that peak demand on another merchant’s store can degrade the performance of your store
Throttles the data exchanged between its core app and add-ons apps
Significantly slows your site performance during high traffic periods
Technology stack is locked down, leaving merchants with no way to monitor, manage, or optimize site performance
Requires more custom coding and added costs
Limits on product attributes and catalog size with large and complex product sets or unique selling requirements
Merchants may require different levels of help when implementing,
and extending their commerce experiences.
“Shopify's platform lacks the sophisticated features required by many large businesses. Features such as DOM, support for complex and digital products, multi brand and multi sites, predictive and advanced analytics, logistics and fulfillment, integration APIs, and customization are weak or nonexistent.”
“Sigma Beauty chose Magento because we needed a scalable platform that would fulfill the needs of both our growing B2C and B2B businesses. Hosting on the Magento Commerce Cloud AWS-based infrastructure was an exceptional bonus for our performance – something that will benefit our global network of customers both immediately, and long-term.”