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Ease of Use

Ease of Use

If you lack the technical knowledge to build and maintain a website, Magento 2 may be a bit daunting. Actually, it is suggested that you hire a developer to help you with building your site, as the learning curve may be steep for in-house staff and the building process may take longer than you would expect.

WooCommerce, on the other hand, involves a simple installation process and, because it is a WordPress plugin, can be used even by a non-tech savvy person. The platform even includes a step-by-step procedure to configure everything and have it up and running in a short time.

Magento

  • Requires tech knowledge
  • Developers find interface quick and easy to use
  • Customers, products, sales, and reports available through navigational menu

WooCommerce

  • No built-in drag-&-drop functionality – requires WordPress page builder
  • Very flexible, but requires hands-on management of website
  • User-friendly, but requires knowledge of WordPress
Scalability

Scalability

No eCommerce platform is complete right out of the box and when choosing the right one you must make sure it will grow alongside your business. Both Magento 2 and WooCommerce offer a vast array of add-ons to enhance your store’s user experience and functionality. However, there are significant differences regarding how big a store can grow in each platform.

Magento

  • Modular architecture allows for easy and progressive growth
  • Ability to integrate statistical tools makes Magento the most powerful platform regarding discovery of future trends
  • Can be scaled up or down

WooCommerce

  • Starter plan may run out of resources as store grows
  • As store grows, hosting charges increase
  • Updates, backups, and security of website are store owner’s responsibility

“Magento scales very well. That means if you keep adding more products, there’s no significant performance decline. This sounds like a very technical and unuseful [sic] thing but actually it’s very important and depends heavily on the type of eCommerce solution you are providing. In our case, we were supposed to have many products (+15,000) so we never have many scale issues with it.”

Santiago Valdés / Marketing, Growth & Technology

Speed and Performance

Speed and Performance

Delivering great experiences 24/7 requires a platform that is robust, reliable, and scalable. Determining true costs can be complex and involves many variables, which affects partner-related costs and fees. Any customization or deviation from WooCommerce’s basic templates will incur additional customization and implementation costs. Magento Commerce now includes enhanced content management tools, allowing users to make changes quickly.
Security

Security

In order to make your customers feel secure about the personal information they share with your website, measures must be taken on a regular basis to keep your site safe from hackers and other threats. While WooCommerce may be a good option for beginners, its capabilities in this regard are limited. Magento, on the other hand, is built around a more robust system and releases updates and patches frequently to address these problems.

24/7 Customer Support

Both platforms offer excellent support directly and through user communities.

Features

Features

A platform is only as good as what it can do for your business and how it can be enhanced to further accommodate your needs. Both Magento and WooCommerce have great flexibility and are packed with interesting features.

Magento

  • Full-fledged dedicated CMS for eCommerce
  • Provision for multiple languages and currencies
  • Advanced filtering options that facilitate navigation
  • Capable of becoming a marketplace or integrating with one or more
  • B2B functionality

WooCommerce

  • Essentially only a plug-in that adds eCommerce functionality to a WordPress website
  • Add-on that allowed multiple languages has been discontinued
  • Wide array of extensions
  • Sell all kinds of products, both physical and virtual

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