Building a new eCommerce site may be simple, as there are several options out there, like Magento and WooCommerce. But there are some things you need to be aware of in order to choose the platform that is right for you.
If you lack the technical knowledge to build and maintain a website, Magento 2 may be a bit daunting. Actually, it is suggested that you hire a developer to help you out building your site, as the learning curve may be steep for in-house staff and the building process may take longer than you would expect.
WooCommerce, on the other hand, involves a simple installation process and, because it is a WordPress plugin, can be used even by a non-tech savvy person. The platform even includes a step-by-step procedure to configure everything and have it up and running in a short time.
No eCommerce platform is complete right out of the box and when choosing the right one you must make sure it will grow alongside your business. Both Magento 2 and WooCommerce offer a vast array of add-ons to enhance your store’s user experience and functionality. However, there are significant differences regarding how big a store can grow in each platform.
“Magento scales very well. That means if you keep adding more products, there’s no significant performance decline. This sounds like a very technical and unuseful [sic] thing but actually it’s very important and depends heavily on the type of eCommerce solution you are providing. In our case, we were supposed to have many products (+15,000) so we never have many scale issues with it.”
Santiago Valdés, Marketing, Growth & Technology
With any online store, user experience and satisfaction are key to business success. A website that does not load fast or is incapable of handling multiple searches will most probably discourage your customers and keep them from coming back. peed and performance on both Magento 2 and WooCommerce depend on multiple factors. Some pertain to base design, such as images not optimized for fast loading and viewing, while others are related to external services, such as web hosting or any third party extensions installed.”
In order to make your customers feel secure about the personal information they share with your website, measures must be taken on a regular basis to keep your site safe from hackers and other threats. While WooCommerce may be a good option for beginners, its capabilities in this regard are limited. Magento, on the other hand, is built around a more robust system and releases updates and patches frequently to address these problems.
Both platforms offer excellent support directly or through user communities.
A platform is only as good as what it can do for your business and how it can be enhanced to further accommodate your needs. Both Magento and WooCommerce have great flexibility and are packed with interesting features.
If you’re ready to start migrating, or you have more questions about the process, get in touch with us today to book an appointment.