Magento
WIELDING THE MAGENTO
ADVANTAGE THROUGH
USER EXPERIENCE
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ironplane award Most Innovative Customer Experience

Known for its great speed, agility, and performance, Magento is an e-commerce platform that offers online merchants flexible and powerful features for their online stores. Howevermore…


We offer 3 different UX services:

Commerce UX Assessment
Commerce UX Assessment and Magento implementation
Full UX design and Magento development

Commerce UX Assessment

This service is designed to give a comprehensive and thorough evaluation of your e-Commerce site (or a specific web page), omnichannel ormore...

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THE ASSESSMENT INVOLVES:

An outline of business objectives and study goals (prepared with stakeholders)

Problem definition and outline of assumptions

Competitor and market analysis

Research of users, website observation (using tools such as Fullstory)

Heuristic evaluation

DELIVERABLES

A detailed report outlining the goals, objectives and results of the UX research

Recommendations and a clear roadmap with estimations to implement on your site that will improve customer experience

A presentation of the outcomes and recommendations for next steps

This assessment can also be performed on your mobile or tablet app.

COMMERCE UX ASSESSMENT AND MAGENTO IMPLEMENTATION

In addition to the UX assessment, this service also includes the implementation of changes that will help scale-up your business. Of course, changes made will be customized and structured according to your business objectives.

THE ASSESSMENT INVOLVES:
An outline of business objectives and study goals (prepared with stakeholders)
Problem definition and outline of assumptions
Competitor and market analysis
Research of users, website observation (using tools such as Fullstory)
Heuristic evaluation

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MAGENTO DEVELOPMENT

eCommerce website development

Custom modules and extensions

Integrations with 3rd-party services

Migration from other platforms

Version upgrade

Magento 1 to Magento 2

Speed optimization

SOLR onsite search

FULL UX DESIGN AND MAGENTO DEVELOPMENT

This service is offered in conjunction with our Magento commerce services. We will work on an in-depth redesign of your website based on a data-driven UX process.

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This involves close collaboration with business stakeholders, and in addition to the deliverables of the Commerce UX Assessment, we offer:

Stakeholder interviews/discussions throughout product redesign cycle

User personas, and user stories

Low fidelity prototypes and wireframes

High fidelity designs

Implementation in Magento commerce

The UX Process

Grounded in universal best practices, but customized based on the data and research we collect. Reports and key findings are shared at every stage. UX research and testing is a cyclic process.

Top Level Insights

Barnett Crossbows, Wildgame Innovations, Plano Molding

WHAT'S NOT WORKING?
WHAT'S WORKING?
VS
Website loading speeds
Strong brand legacy and identity
Usage of banners
Excellent content, guides and information for both new and return visitors
Contact and social media information
Imagery - detailed product images, close ups, zoom ins
Search bar
Responsive website – most pages function appropriately on mobile screens
Customer loyalty
Smooth checkout process and forms
Stock indications
Strong copy and messaging about products
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