Magento Vs Shopify

As the owner of an eCommerce business, it’s critical that you choose the appropriate platform to support your website.  Your site is the flagship of your brand and a key source of information about your company for both potential and returning customers.  Your site’s attractiveness and accessibility shape how your customers think of your company, […]

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The Ultimate Guide to Magento 2 Features

With more than $100 billion in gross merchandise volume each year and 260,000 merchants in over 180 countries, Magento has revolutionized the eCommerce world.  Magento released the new generation of its enterprise-level platform, Magento 2, in November 2015, which leverages incredible functionality, scalability, and security to deliver a seamless customer experience across multiple devices and channels.  Improvements […]

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Everything You Need to Know About M1 to M2 Upgrade

Magento is an open-source platform that has revolutionized the eCommerce world.  With $100 billion in gross merchandise volume annually and more than 260,000 merchants in 180 countries, Magento supports a diverse array of eCommerce businesses, from individual sellers to large corporations. Magento released its 2.0 version of the enterprise-level platform, Magento Commerce 2, in November […]

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An eCommerce Guide to B2B SEO

There has never been a more important time for eCommerce companies to craft and execute sophisticated SEO strategies.  Recent changes to Google’s algorithm, the transition to mobile, and other changing trends in the world of eCommerce are all pointing to the importance of a solid SEO strategy. Keeping up to date on the latest in […]

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An Ultimate Guide to ePacket Shipping

With eCommerce businesses becoming increasingly more accessible worldwide, buyers can purchase many products outside of their home countries.  It is important for owners of eCommerce companies targeting online customers to be aware of changes happening in the competitive eCommerce landscape. ePacket delivery has made purchasing products from overseas companies, including China, easier.  To keep a […]

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A Guide to Comparison Shopping Engines

As an eCommerce business owner, your primary goal is to increase revenue while reducing expenses.  Utilizing comparison shopping engines can help you reach these goals.  In this guide, we’ll address some of the most common comparison shopping questions, including what are comparison shopping engines and how to use them.  We’ll also cover: Why you should […]

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Video Training Series Episode 1: Managing Users in Magento

The IronPlane team has been creating eCommerce websites using Magento for many years.  Our developers are always up-to-date with training and certification; therefore, we are able to best support our clients.  Our clients can depend on us a resource long after their site is built.  We recently decided to make our Magento knowledge more readily accessible through […]

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eCommerce User Experience: What You Need to Know

Having a user-friendly site is more important to running a successful eCommerce business than ever.  More and more, customers are turning to online shopping – on Cyber Monday of 2018, shoppers spent a record $7.8 billion, an increase of 19.7% over the previous year.  Of those sales, $2 billion came from smartphones. With so many different online […]

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eCommerce Guide to Facebook Advertising

Today, we have the ability to reach a mass audience via social media platforms.  Of these platforms, Facebook has the largest numbers.  And now, with the introduction of Facebook ads, it’s even easier to target your audience online.  However, many companies are reluctant to use Facebook advertising because of their lack of information.  It’s important […]

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Everything You Need to Know About Drop Shipping

Drop shipping is a retail fulfillment method where a vendor fulfills orders from a third party.  Products are then shipped directly to customers by the third party.  This means that, unlike in a standard retail model, the vendor does not keep inventory in stock.  Instead, drop shipping retailers make purchases of inventory as needed from […]

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