Progressive Web Apps: What They Are and Why You Should Be Using One

Mobile sales are making up an increasing proportion of total eCommerce revenues.  By 2021, global mobile sales are projected to reach $3.56 billion and make up more than 70% of total eCommerce sales. At the same time, customers have growing expectations for mobile site performance.  The “mobile conversion gap” refers to the disparity between higher conversion rates […]

Learn more

A Guide to Building an eCommerce Website

Even as foot traffic at brick-and-mortar stores has declined over the past few years, eCommerce sales continue to boom. Black Friday weekend sales broke records in 2018, with total online spending reaching $6.22 billion on Black Friday and $7.9 billion on Cyber Monday, an increase of more than 19% over records set in 2017.  Retail eCommerce […]

Learn more

What’s in a Name?

   We were on our second hour, and maybe 10th circle walking around Portland, when we finally came up with our perfect domain name . . . . My partner and I were getting ready to launch a new business, but we still needed a name.  I dreaded this moment because I did not typically […]

Learn more

How to Use Magento for eCommerce Development

Magento is the leading eCommerce platform available worldwide.  With advanced features and techniques for web marketing and customer conversion, this powerful open-source content management system (CMS) allows users to manage their inventory, their billing process, and a wide range of data.  A Magento eCommerce development website can handle up to 50,000 transactions per hour and […]

Learn more

Website Development Process: Step by Step Guide to Getting Your Site Live

The internet is such an integral part of our daily lives that we very rarely think about how websites are made.  However, the website development process sets the stage for a business’s future success and eCommerce viability. Whether your business develops its own website in-house or hires a professional website development agency like IronPlane, the […]

Learn more

eCommerce Fraud Prevention: 10 Tips to Keep Your Online Business Safe

Fraudulent transactions are among the most frustrating and expensive problems an online business can encounter. According to a 2017 report by LexisNexis Risk Solutions, every dollar of fraud costs eCommerce companies an average of $2.38 to $3.24, depending on their size.  Smaller companies are especially vulnerable, with fraudulent transactions accounting for nearly half of their sales […]

Learn more

Find Out Which eCommerce Hosting Platform is Right for Your Business

Whether you’re just starting with an eCommerce hosting platform or need something new to meet your growing needs, arguably the most important step is to know what options are out there.  Hundreds of eCommerce hosting platforms are available, and each have their own pros and cons, as well as different intended uses.  In fact, some […]

Learn more

SEO Tips for Your B2B eCommerce Site

While many businesses think their B2B sites operate just like B2C sites, it’s a notion that isn’t quite accurate.  With a B2C site, you are directly appealing to a customer who will do research and purchase accordingly.  However, with a B2B site, you’re appealing to a team of people who collectively have analyzed needs for […]

Learn more

The Future of eCommerce: Top 5 Emerging Technologies

Technology is defining the future of eCommerce.  It’s giving consumers new ways to shop and providing stores with new sales and advertising methods.  Innovative tools and ideas are changing the way many retailers do business.  Companies who want to stay ahead of their competitors need to learn new techniques and adapt to changing markets.  Here […]

Learn more

Website Development Services: From Basic to Advanced

Whether your business has a physical establishment or is an online entity, a dedicated website is essential.  People today get most of their information from Google and the internet.  Without skilled website development services, many potential customers will never find out that your company exists.  From building a basic eCommerce site to incorporating more advanced […]

Learn more