case study:
sea bags

Sea Bags is a Maine-based company providing handbags, accessories, home decor, and theme-inspired collections. The bags themselves are made in Maine from recycled sails, hence the name “Sea Bags.” Each Sea Bag is meticulously fashioned and sewn by a skilled craftsperson from Maine. These craftspeople include local artists, design school graduates, and world-class sewers who bring their creative perspectives to the process. Sea Bags needed a technology partner who could provide them a greater ability to scale and increase the reliability of their uptime in order to handle that scalability.

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case study:
royal chain group

Enhancing their brand, expanding their market, satisfying clients, and selling beautiful jewelry.

A family-run jewelry wholesaler founded in 1978, Royal Chain Group is a leader in the world of designer jewelry. With a nationwide client list of respected jewelry retailers, they have a laser-focus both on beautiful products and exceptional client service. In order to provide an even richer client experience, Royal Chain Group selected Magento 2 as their digital commerce platform and chose IronPlane as their development partner.

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case study:
royal chain group

Enhancing their brand, expanding their market, satisfying clients, and selling beautiful jewelry.

A family-run jewelry wholesaler founded in 1978, Royal Chain Group is a leader in the world of designer jewelry. With a nationwide client list of respected jewelry retailers, they have a laser-focus both on beautiful products and exceptional client service. In order to provide an even richer client experience, Royal Chain Group selected Magento 2 as their digital commerce platform and chose IronPlane as their development partner.

View our services
+33%
Total Cost Saving
+36%
Page Load Time Improvement
+104%
Page download time Improvement
-40%
Bounce rate
+107%
Revenue
+66%
Conversion rate
+32%
Average order value
-40%
Bounce rate
+107%
Revenue
+66%
Conversion rate
+32%
Average order value
-40%
Bounce rate
problem

The challenge

Sea Bags was looking for a solution to help manage in-house development while utilizing third-party support to maximize uptime and troubleshoot when problems arise.

Sea Bags was looking to benefit from using IronPlane’s Magento optimized hosting solution on AWS. Read below to learn how IronPlane custom tailors its solution to the needs of its clients.

problem

The challenge

Royal Chain Group’s existing website was not meeting their needs. A high visitor bounce rate and low returning visitor numbers were two key elements demonstrating the need for an overhaul. Their vision was to create a website their clients would want to visit, would stay to browse, and would be able to easily build and complete their orders.

problem

The challenge

Royal Chain Group’s existing website was not meeting their needs. A high visitor bounce rate and low returning visitor numbers were two key elements demonstrating the need for an overhaul. Their vision was to create a website their clients would want to visit, would stay to browse, and would be able to easily build and complete their orders.

THE SOLUTION

IronPlane took a customized approach to solving Sea Bags’ business needs by optimizing the website’s hosting architecture and creating a custom deployment and support plan.

  • Provide customized support and hosting
  • Balance the needs for internal flexibility while maintaining a stable and secure environment
  • Create 24x7x365 rapid response system
  • Provide oversight/auditing on core code base and changes
  • Train and support internal staff

THE SOLUTION

IronPlane’s first step was to fully understand Royal Chain Group’s complex business needs and online analytics. Then, using the rapid development offered by the Colibri framework, IronPlane delivered a complete solution. The core features implemented included:

  • Restructured product data to comply with industry standard categorizations and naming conventions
  • A tool for the Magento admin to update their store to accurately reflect the current market price of gold
  • A more intuitive product search functionality using the new product attributes
  • Implementing a full-featured client portal with:
  • Quick order function
  • Product comparison tool
  • Product reviews
  • Wish List
  • Advanced grouped product capabilities
  • Order history and rapid re-order

THE SOLUTION

IronPlane’s first step was to fully understand Royal Chain Group’s complex business needs and online analytics. Then, using the rapid development offered by the Colibri framework, IronPlane delivered a complete solution. The core features implemented included:

  • Restructured product data to comply with industry standard categorizations and naming conventions
  • A tool for the Magento admin to update their store to accurately reflect the current market price of gold
  • A more intuitive product search functionality using the new product attributes
  • Implementing a full-featured client portal with:
  • Quick order function
  • Product comparison tool
  • Product reviews
  • Wish List
  • Advanced grouped product capabilities
  • Order history and rapid re-order

THE Results

Sea Bags is already reaping the rewards of IronPlane’s experience with Magento 2, its excellent support, and customized web hosting capabilities.

The company now offers a professional online retail experience that stands out from the rest.

Optimizing the hosting architecture and creating a custom deployment and support plan allows Sea Bags maximum flexibility, cost savings, and efficiency in managing the growth and development of their website.

solution

THE RESULTS

As a B2B company, Royal Chain Group’s key performance indicators (KPIs) were centered on servicing their existing clientele with an attractive and useful website. The results were dramatic with a 130% increase in return traffic, 98% reduction in bounce rate, 170% increase in time on site, and a 149% increase in conversion rate.

solution
solution

THE Results

As a B2B company, Royal Chain Group’s key performance indicators (KPIs) were centered on servicing their existing clientele with an attractive and useful website. The results were dramatic with a 130% increase in return traffic, 98% reduction in bounce rate, 170% increase in time on site, and a 149% increase in conversion rate.

Start estimating
your project

Tell us about your business and we’ll create a custom plan to improve, upgrade, and elevate your website.

Contact us

Start estimating
your project

Tell us about your business and we’ll create a custom plan to improve, upgrade, and elevate your website.

Contact us

Start estimating
your project

Tell us about your business and we’ll create a custom plan to improve, upgrade, and elevate your website.

Contact us