eCommerce Audits

Your website has issues. We have solutions.

Every website has issues. IronPlane's comprehensive audits help you expose them, identify solutions, and map out your priorities. 

Whether it’s our broad-based eCommerce strategy audit, our UX audit, SEO audit, a comprehensive accessibility compliance audit, or a Magento-specific platform audit, our audits deliver fresh insights to avoid pitfalls and ensure continuous improvement.

eCommerce Strategy Audit

An eCommerce strategy audit dives straight into your core business fundamentals. We scan the competitive landscape for market gaps, assess your tech stack for efficiency and scalability, and explore new channels for growth.

At the same time, we scrutinize site performance and UX, pinpointing conversion rate optimizations to convert more visitors into loyal customers. The result? Clear, actionable insights that refine your strategy, sharpen your market position, and drive sustainable success.

Search Engine Optimization Audit

An SEO audit uncovers what’s holding your organic visibility back and where you can push forward. We examine your site’s technical foundation, spot content gaps, and analyze search intent alignment, ensuring your pages speak the language of your audience—and search engines.

From metadata refinements to structural improvements, every insight helps you climb the rankings, attract more targeted traffic, and maximize long-term return on your SEO investment.

Accessibility Compliance Audit

An accessibility compliance audit ensures your site meets a11y and WCAG standards, unlocking a more inclusive experience for every visitor. We identify barriers—from insufficient color contrast to missing alt text—and provide practical recommendations for improvement.

Beyond reducing legal and compliance risks, addressing these issues enhances usability, fosters trust, and broadens your customer reach, making your online experience better for everyone.

UX Audit

Our UX audit begins with understanding your business goals, your customers’ habits, and the emotional connections they form with your website and products.

By mapping out engagement journeys, uncovering friction points, and revealing the factors influencing buying decisions, we gain the insights needed to tailor designs aligning with real user needs.

We pair these insights with the best practices documented by the Baymard Institute to recommend designs delivering the greatest benefit for your customers and your business.