Why Businesses Use Magento 2 to Transform B2C and B2B Customer Experience

Magento 2 - B2C and B2B Customer Experiences

You only have one opportunity to make a positive and lasting impression on prospective customers who visit your eCommerce store. If your site appears outdated, or is slow-loading or simply unusable due to its current setup, your visitors will likely turn to another source for the products and services they need.

With Magento 2 as your eCommerce platform, you can create a unique and engaging customer experience to make an excellent first impression and keep your customers returning. Customer experience (CX) is a top priority for Magento 2. Numerous add-ons, plugins, and other features are readily available to make shopping on your site desirable from any device.

Engagement

Allow your shoppers to quickly find what they’re looking for with Magento 2’s powerful search and layered navigation capabilities. Develop richer and more engaging product detail pages by offering video links that show alternate views of the product.

Reduce cart abandonment by keeping shoppers engaged with product thumbnails during the checkout process. Ratings and reviews can be prominently positioned under product titles. All of this can be achieved on mobile devices as well.

Rewards

Discount codes, loyalty program discounts, and promotions can help boost customer experience, ultimately leading to sales and increased conversions.

Magento 2’s coupon and promo code features provide customers in various stages of marketing funnels with specific codes to lower their checkout costs. Promotional codes may be set to offer a specific percentage discount or use a set dollar amount that aligns with any current marketing strategies you have in place.

Security

Not only does Magento 2 offer an array of features and functions that competitors do not, it provides a secure solution to prevent data leaks, breaches, and hacks. Providing a safe and protected eCommerce checkout is paramount to customers, and reputation goes a long way in ’today’s competitive marketplace.

Checkout

Streamlining the checkout process is essential for today’s eCommerce storefront. With Magento 2, checkout and payment processes are very efficient. You can provide customers the option of using traditional credit card processors or alternative payment gateways such as PayPal, Braintree, Authorize.net, and WorldPay. With Magento 2 integrations, customers can check out quickly and easily without ever leaving your website, which will help boost your conversion rates significantly.

UX Design Capabilities

With Magento 2, creating a professional, branded, scalable, and mobile-friendly storefront has never been easier.

An intuitive page builder and a visual merchandising drag-and-drop tool are now available to admin users, reducing the need for programming or design experience. Magento 2 provides simple tools with powerful features and functions to help create an eCommerce store that genuinely connects with your target audience.

The admin dashboard allows users to quickly review sales, conversions, and page visits, among other insights to better monitor the overall performance of your eCommerce store.

B2B2C Capabilities

For hybrid companies focused on B2B2C, implementing a fully and highly customized layout is possible with Magento 2. The platform is extremely flexible and customizable, with fewer limitations and design restrictions than competitors such as Shopify and BigCommerce.

Magento 2 allows you to offer the best possible customer experience by giving you the tools to customize your site for your unique brand.

Order Management Service Solution

Using Magento 2’s OMS, or Order Management Service solution, you can import and track various data sets to keep up with orders, inventory, and customer database in real time without requiring manual data entry. Quickly make changes, updates, or edits to an order that has been placed or is yet to ship.

’You can also use OMS to set specific promotional codes, discounts, or percentages off from entire orders, creating a positive customer experience and encouraging additional purchases. This solution is also optimal for B2B businesses, when offering special wholesale discounts or simply attempting to obtain new clients and customers.

Why Choose Us

At IronPlane, we understand how vital customer experience is for any profitable eCommerce business. We are Magento certified experts in everything from development and migration services to UX design,  support, optimization, and Magento-optimized hosting. We know what it takes to build a website that will help your business and brand stand out among today’s online competition. IronPlane can help you transform your vision into reality with the use of Magento 2.