Case Study: Bosca

The Bosca company is a perfect blend of American opportunity, Italian artistry, commitment to quality, and hard work. They source the highest grades of leather and employ artisan techniques to fashion practical and beautiful leathergoods. Hugo Bosca, an Italian immigrant, started the company in 1911 in Springfield, Ohio. Three generations later, Chris Bosca continues the family tradition of quality leather goods while embracing the company’s digital future.

Through their partnership with IronPlane and the Magento eCommerce platform, Bosca was able to complete their migration in 6 weeks and demonstrate striking outcomes only 5 months after launch.

The Challenge

Bosca’s old site was built on the Magento 1 platform which was soon to be out of support. This was a familiar challenge for the IronPlane team, and after considering several other skilled Magento agencies, Chris selected IronPlane to migrate their digital business to the latest Magento 2 platform.

Bosca wanted to migrate their existing highly customized site to the new Magento platform within 6 weeks. Their goal was to build a captivating digital property offering an uniquely Bosca eCommerce experience with practical improvements in page-load times, visitor to purchase conversion rates, and mobile user experience.

The demands of high quality design and development, a tight timeframe, and budget constraints created a substantial challenge for success.

The Solution

IronPlane’s Colibri foundation was designed to overcome exactly this type of challenge. Colibri is the Spanish word for hummingbird and captures the essence of a lightweight, quick, and supremely effective foundation for design, development, and implementation of the Magento platform. Paired with the team’s collaborative spirit, this foundation enabled a solution that achieved the right balance of cost, functionality, and timing.

Using the Colibri foundation's out-of-the-box features allowed us to limit new development time and maintain our project timeline. These features included:

Elasticsearch

Matrixrate shipping

IronPlane’s Alpaca theme built with Bosca brand and design elements

Our project management team worked with Bosca to carefully prioritize their requirements to ensure on-time launch. Key elements developed by IronPlane included:

Customized home page layout

Product monogramming

Custom RMA forms

Configurable product swatches

Migration of non-native product and customer data

ERP / Magento sync

Google Shopping product feeds

Google Tag Manager integration

The Results

As planned, Bosca launched a new beautiful, intuitive, and high-performing Magento 2 website within 6 weeks.

Following launch, IronPlane continued to work with Bosca to achieve their desired goals. Using analytics to point the way, several additional improvements were made which yielded immediate results in both page load times and conversion rates.

Within 5 months following launch, page speed improved by 36%, transactions increased 10.8%, revenue by 7.8%, and organic conversions were up by more than 45%.