Case Study: Custom Picture Frames

Custom Picture Frames believes in making your memories last. With a dedicated team of framing artisans, they build custom, handcrafted, gallery-quality frames at affordable prices. By investing in state-of-the-art printers and professional quality saws, their production process allows them to be both meticulous and cost-effective.

When purchasing beautiful artwork or photography for your home, the standard, store-bought frames will not do it justice. That's where Custom Picture Frames comes in to help you elevate your artwork and preserve your family photos for years to come.

The Challenge

Custom Picture Frames wanted to provide their customers with the greatest possible online picture framing experience. They envisioned creating a totally new online frame-building tool allowing customers to customize frame style and dimensions as well as mat options, glass type, and hanging choices. Following a customer's selection, this tool needed to quickly and attractively present a preview of the customer's new frame and its accurate price for immediate purchase.

Additional challenges for Custom Picture Frames included:

Increase site speed
Increase mobile conversion rates
Streamline order processes
Continue building features on a stable platform

The Solution

IronPlane built a Magento 2 website for Custom Picture Frames with custom designed tools and integrations tailored to enhance their eCommerce functionality.

Magento 2 custom website development.

Custom frame-building tool with previews and true pricing.

Customized features to meet client needs and increase eCommerce order processing efficiencies.

Shipstation packing slip modification for smoother order fulfillment.

Custom-tailored AWS Magento hosting solution to ensure security, stability, and scalability.

Custom landing pages and navigation structure based on extensive UX research and client needs.

Custom logic to include frame dimension variations in product feeds to enable CPF to have one product in Magento, while listing hundreds of frame size combinations in Google Merchant Center.

Ongoing partnership supporting the new Custom Picture Frames website with updates and functional enhancements.

The Results

Increased online ordering and production efficiencies by implementing new frame building tool with customized options.

Customized integrations to meet client needs and increase eCommerce order processing efficiencies.

Conversion rates increased by 108.53%. Specifically, mobile conversion rates increased by 185.23%, and tablet conversion rates increased by 326.79%.

Reduced average page load time (down 58%) and bounce rate (down 38%).

Average order value increased by 26%.

Case Study: Custom Picture Frames

+26%

+108%

+58%

-38%

“Access to a worldwide community of development talent makes it easier for us to invest in a website at our relatively small scale. We have confidence that the Magento platform will continue to be a good fit as we scale in size and sophistication.”

"The entire IronPlane team is outstanding to work with. Creative and timely solutions to complex problems are their specialty. The responsiveness and sense of urgency in their work in times of potential crisis is unmatched."

The Challenge

The Solution

The Results

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Your Project

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Case Study: Custom Picture Frames

+26%

+108%

+58%

-38%

“Access to a worldwide community of development talent makes it easier for us to invest in a website at our relatively small scale. We have confidence that the Magento platform will continue to be a good fit as we scale in size and sophistication.”

"The entire IronPlane team is outstanding to work with. Creative and timely solutions to complex problems are their specialty. The responsiveness and sense of urgency in their work in times of potential crisis is unmatched."

The Challenge

The Solution

The Results

Start EstimatingYour Project

Start Estimating
Your Project