Gat Creek launches hybrid B2C / B2B eCommerce website

Case Study:
Gat Creek

Gat Creek launches hybrid B2C / B2B eCommerce website with product visualizer.

The primary goal for Gat Creek was to create an online product catalog that would facilitate the type of personalization necessary to make it very easy for customers to place an order. The company recognized that it would need a custom solution. Gat Creek has confidence that the Magento platform will continue to be a good fit as they scale in size and sophistication.

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The Challenge

Gat Creek offers made-to-order furniture crafted by hand. Working with three wood species, 64 finishes, and a variety of hardware options, the company is built to accommodate an extensive range of customization options. Properly highlighting this vast selection of products has historically been a challenge. Print catalogs and store displays typically undersell the products.

The Solution

IronPlane helped Gat Creek set up a Magento eCommerce site that highlights its products and customization options beautifully.

Perform channel analysis (B2B and B2C).

Perform product architecture analysis.

Architect products to allow for onsite visualization.

Analyze omni channel requirements to maximize dealer participation.

Install 3D custom product visualizer, Threekit, a partner of IronPlane.

Integrate fulfillment with retailers and factory direct.

Deploy custom-tailored AWS Magento hosting solution to ensure security, stability, and scalability.

The Results

	IronPlane helped Gat Creek create an eCommerce site that highlights its products and customization options beautifully.
	Customers can view available wood and paint types, pair these features easily with the finishes that are available for each option, and see their final product in 3D and augmented reality using Threekit.
	The new site has facilitated stronger connections between consumers and retail partners since its launch.
	Shortly after unveiling, Gat Creek saw increased levels of productivity in the recruitment area.
	Conversions increased for prospects in target channels, and consumers began submitting rich, informed inquiries.
	Interior designers, now able to fully appreciate the product line online, have submitted account applications to Gat Creek, which has enabled the company to further expand its reach.