Case Study - High Point Scientific

Case Study:
High Point Scientific

High Point Scientific sells high-quality telescope and telescope accessories to moderate and advanced telescope enthusiasts. The company is focused on providing the most durable, high-precision products with unparalleled customer service.

Shoppers on the High Point Scientific website are guided with helpful information and functionality throughout their experience, from detailed product descriptions, to expert videos, warranty details, and buy now pay later financing options. If a visitor has a specific question, one of High Point’s trusted telescope and astrophotography experts is at the ready with answers via phone, live chat, or email. High Point also has a generous buy-back program, allowing customers to continue upgrading their telescopes and accessories over time.

The Challenge

High Point Scientific was built on the original Magento 1 platform and when they were ready for an upgrade to Magento 2, they chose IronPlane as their partner. As we worked together on the migration, it became clear there were many more opportunities for site improvement that could make their site stand out in the competitive telescope market.

The High Point Scientific team noticed that customers were getting confused by their site structure, frustrated when items were out of stock, and had trouble searching for specific telescopes and accessories. A full UX / UI audit was initiated to help them create a site that was more informative and easier to navigate, prompting more conversions.

At the core of their integrations was High Point’s Netsuite platform, which IronPlane planned to link up to Magento using the Celigo platform. Additionally, High Point wanted to implement several new tools, like ShipperHQ for their shipping needs, Extend for product warranties, and Bread for buy now pay later plans. All of these solutions had to integrate with Magento.

The Solution

IronPlane initiated a professional UX analysis with a partner agency to determine what UX and UI improvements to prioritize before, during, and after the migration to Magento 2. The IronPlane team then used those results to design a new custom theme that incorporated best practices while displaying High Point Scientific products in a beautiful, compelling way.

On the backend, IronPlane spent significant time developing and testing High Point Scientific’s many integrations while minimizing disruptions for their existing site, their internal teams, and their customers.

Used the UX strategy to inform custom design elements for greater usability, improved customer satisfaction, and higher conversions

Implemented various integrations including Search Spring, ShipperHQ, Extend, Bread, and NetSuite

Fully migrated the old Magento 1 site to the newly designed Magento 2 platform

Perform ongoing site optimizations and day-to-day maintenance

The Results