Case Study - Omni International

Case Study:
Omni International

Headquartered in Kennesaw, Georgia, Omni International, Inc. is a premier manufacturer and distributor of laboratory homogenizers, consumables, and accessories. All Omni products are built under ISO 9001 Quality Management Standards and shipped to customers all over the world.

The company prides itself on maintaining a diverse product line without compromising on exceptional quality and performance. And as a result, Omni has been referenced in over 10,000 peer-reviewed scientific publications since its founding in 1956. Omni customers can count on outstanding customer service and trouble-free operation.

The Challenge

Prior to working with IronPlane, Omni International’s site was built on Magento 1. While the site was operable, it needed to be migrated to Magento 2, and Omni wanted to modernize its UI, improve its UX, and scale up its shipping and bundling features in the process.

In addition, Omni wanted to better tailor their site to meet the needs of customers in Europe and the Americas, displaying 100s of related SKUs and research publications for each product in a digestible way. And because Omni customers were a mix of individual labs and enterprise customers, they wanted to offer both cart and quoting options.

Omni sales reps also wanted to implement Pardot, a customer tracking tool, to gain more insight into what customers were looking for on the site.

The Solution

IronPlane used their expertise to design a custom, sleek look for Omni International’s new Magento 2 site, inspired by their open-source Magento theme, Alpaca. In tandem, IronPlane implemented Magento’s B2B Commerce edition to support both add-to-cart and add-to-quote functions. With this new UI and more functional UX, customers could easily navigate the site, explore product bundles and accessories, read corresponding research, and request formal quotes.

IronPlane then implemented Pardot to provide reps with the sales intelligence they needed to deliver more accurate quotes, upsell customers on additional products, and prioritize their most valuable leads.

IronPlane also configured a distributor locator feature to automatically assign the correct distributor to each order based on the customer’s IP address and greatly streamline checkout and back-end operations. At the same time, IronPlane helped implement ShipperHQ. With both of these solutions in place, Omni customers could track where their shipment was coming from and better understand when it would arrive.

A complete site theme overhaul

Migration to Magento 2

Magento Commerce implementation for advanced quoting features

ShipperHQ and distributor locator integration

A seamless Pardot integration

Related products and publications revamp

The Results