According to a survey by Baymard Institute, a staggering 67.45% of online shoppers abandon their carts due to complicated checkout processes.
If you’re a B2B company looking to streamline the purchasing experience for your online store, the Magento 2 platform via Adobe Commerce offers a Quick Order feature. Quick Order is a powerful tool, allowing users to quickly add multiple products to their cart by simply entering SKUs or product names. This article will guide you through the process of setting up and configuring the Adobe Commerce Quick Order feature, enhancing the efficiency of your online store.
The first step for adding this feature to your store is enabling it from your admin settings. Here is a quick breakdown for enabling Quick Order in Adobe Commerce, courtesy of Adobe:
It’s worth noting that Quick Order functionality is only native to Adobe Commerce. If your business uses Magento Open Source, you will have to find an extension that adds the ability to Quick Order from your site. You will find a few options for these extensions — such as M2 Quick Order from Land of Coder — that will help you achieve similar functionality to the native feature on Adobe Commerce.
Customizing the Quick Order form ensures that it aligns perfectly with your customer’s preferences — essential for getting them to utilize the feature. Here's how to configure it:
For customers who need to place bulk orders, the Quick Order feature in Adobe Commerce offers a seamless solution. Many B2B buyers expect a B2C-like experience when making the decision to purchase online — including the ability to place bulk orders conveniently. Follow these steps to help make that happen:
As you implement the Quick Order feature on your Adobe Commerce store, keep these best practices in mind:
As a general rule of thumb, it is also important to ensure that your customers have a positive experience with the Quick Order feature, so make sure that the form is easy to use and navigate. It should have clear and concise labels for the fields and should be kept to a reasonable length. While not directly related to the quick order functionality itself, larger orders are easier for your customers to submit if you offer a variety of payment options and clear instructions for how to place an order. Additionally, you should offer real-time customer support if customers have any problems using the form — your website should always be as customer-centric as possible.
B2B businesses are increasingly conducting transactions online in a variety of ways, including the use of:
For businesses that have not been utilizing digital commerce spaces in the past, you might be wondering why you should use them and how Quick Order functionalities apply to you at all. These spaces offer a number of benefits — and though these categories may seem broad, they are worth considering:
Overall, online transactions can offer a number of benefits for B2B businesses. By choosing the right online platform and implementing the right strategies and tools — including Quick Order capabilities — businesses can streamline their sales process, save money, and improve their efficiency.
The Magento 2 platform (in the form of Adobe Commerce) offers a plethora of enterprise solutions that can streamline your business operations — from inventory management to customer relationship management, these solutions can help you provide a seamless shopping experience and boost customer satisfaction.
Quick Order can be a game-changer for B2B eCommerce, enhancing customer convenience and speeding up the ordering process. By enabling, configuring, and optimizing this feature, you can create a more efficient shopping experience for your customers and drive better business outcomes.