Magento vs WooCommerce

Building a new eCommerce site may be simple, as there are several options out there, like Magento and WooCommerce. But there are some things you need to be aware of in order to choose the platform that is right for you.

Migrate to Magento

Ease of Use

If you lack the technical knowledge to build and maintain a website, Magento 2 may be a bit daunting. Actually, it is suggested that you hire a developer to help you out building your site, as the learning curve may be steep for in-house staff and the building process may take longer than you would expect.

WooCommerce, on the other hand, involves a simple installation process and, because it is a WordPress plugin, can be used even by a non-tech savvy person. The platform even includes a step-by-step procedure to configure everything and have it up and running in a short time.

  MAGENTO

  WOOCOMMERCE

  • Requires tech knowledge
  • Developers find interface quick and easy to use
  • Customers, products, sales, and reports available through navigational menu
  • No built-in drag-&-drop functionality. Requires WordPress page builder
  • Very flexible, but requires hands-on management of website
  • User-friendly, but requires knowledge of WordPress

  MAGENTO

  • Requires tech knowledge
  • Developers find interface quick and easy to use
  • Customers, products, sales, and reports available through navigational menu

  WOOCOMMERCE

  • No built-in drag-&-drop functionality. Requires WordPress page builder.
  • Very flexible, but requires hands-on management of website.
  • User-friendly, but requires knowledge of WordPress.

Scalability

No eCommerce platform is complete right out of the box and when choosing the right one you must make sure it will grow alongside your business. Both Magento 2 and WooCommerce offer a vast array of add-ons to enhance your store’s user experience and functionality. However, there are significant differences regarding how big a store can grow in each platform.

  MAGENTO

  WOOCOMMERCE

  • Modular architecture allows for easy and progressive growth
  • Ability to integrate statistical tools makes Magento the most powerful platform regarding discovery of future trends
  • Can be scaled up or down
  • Starter plan may run out of resources as store grows
  • As store grows, hosting charges increase
  • Updates, backups, and security of website are store owner’s responsibility

  MAGENTO

  • Modular architecture allows for easy and progressive growth
  • Ability to integrate statistical tools makes Magento the post powerful platform regarding discovery of future trends
  • Can be scaled up or down

  WOOCOMMERCE

  • Starter plan may run out of resources as store grows
  • As store grows hosting charges increase
  • Updates, backups, and security of website are store owner’s responsibility

“Magento scales very well. That means if you keep adding more products, there’s no significant performance decline. This sounds like a very technical and unuseful [sic] thing but actually it’s very important and depends heavily on the type of eCommerce solution you are providing. In our case, we were supposed to have many products (+15,000) so we never have many scale issues with it.”

Santiago Valdés, Marketing, Growth & Technology

Speed and Performance

With any online store, user experience and satisfaction are key to business success. A website that does not load fast or is incapable of handling multiple searches will most probably discourage your customers and keep them from coming back. peed and performance on both Magento 2 and WooCommerce depend on multiple factors. Some pertain to base design, such as images not optimized for fast loading and viewing, while others are related to external services, such as web hosting or any third party extensions installed.”

Security

In order to make your customers feel secure about the personal information they share with your website, measures must be taken on a regular basis to keep your site safe from hackers and other threats. While WooCommerce may be a good option for beginners, its capabilities in this regard are limited. Magento, on the other hand, is built around a more robust system and releases updates and patches frequently to address these problems.

24/7 Customer Support

Both platforms offer excellent support directly or through user communities.

Features

A platform is only as good as what it can do for your business and how it can be enhanced to further accommodate your needs. Both Magento and WooCommerce have great flexibility and are packed with interesting features.

  MAGENTO

  WOOCOMMERCE

  • Full-fledged dedicated CMS for eCommerce
  • Provision for multiple languages and currencies
  • Advanced filtering options that facilitate navigation
  • Integrated checkout, payment, and shipping
  • Capable of becoming a marketplace or integrating with one or more
  • B2B functionality
  • Essentially only a plug-in that adds eCommerce functionality to a WordPress website
  • Add-on that allowed multiple languages has been discontinued
  • Wide array of extensions
  • Sell all kinds of products, both physical and virtual

  MAGENTO

  • A large global community of Solution Partners
  • Solution Partners available and willing to help during any stage of your digital commerce journey
  • More than 260,000 developers worldwide to help with projects of all sizes

  WOOCOMMERCE

  • A small partner community, located mainly within North America
  • Less experience in implementing commerce experiences and providing merchant services
  • Its proprietary language, Liquid, leaves a limited pool of developers equipped to help with projects

Want to Elevate Your eCommerce?

If you’re ready to start migrating, or you have more questions about the process, get in touch with us today to book an appointment.

Book an appointment